SOCIAL COMMERCE INTEGRATION: NAVIGATING TRENDS AND STRATEGIES FOR SMALL BUSINESSES IN 2024

With the continual advancements in digital marketing and e-commerce, social commerce is propelling small businesses into a new era, transforming the way they engage with their audience and drive sales. Let’s understand the rising trend of social media platforms evolving into transactional hubs and explore practical strategies for small businesses in India to effectively leverage social commerce features for enhanced…

UNLEASHING THE POTENTIAL: USER-GENERATED CONTENT(UGC) CAMPAIGNS FOR BUILDING BRAND AUTHENTICITY

In the new-age marketing scenario, where establishing genuine connections is paramount, User-Generated Content (UGC) campaigns emerge as a beacon ofauthenticity. As businesses strive to connect with their audience on a deeper level, UGC stands out, showcasing the potential of genuine storytelling andcultivating brand loyalty—a feat traditional marketing struggles to attain. This transformative strategy extends beyond trends, reshaping how brands connectwith…

VIDEO CONTENT DOMINATION: THE RISE OF VISUAL STORYTELLING

As the digital realm undergoes perpetual transformation, a standout trend emerges as the torchbearer of modern communication—video content. Today, the influence of video has surged, reshaping how businesses connect with their audience. No longer a fleeting trend, video content has evolved into a strategic imperative and narrative-shaping force that defines successful digital communication. This exploration delves deep into the escalating…

9 Valuable Remote Tools that you should use if you are an Online Business

With the ongoing pandemic, most businesses are urging their employees to work from home. These businesses need to be profitable while managing a remote team. For this purpose, they are employing the most professional remote tools. There are multiple advantages to having a remote team. But this needs the best remote tools. There are some remote working tools for those…

Email Marketing

Email marketing is a way of reaching out to people via emails and successfully turning them into valuable customers. Emails help connect with customers and build trustworthy relationships. If you know to use it right, email marketing can serve as one of the best marketing strategies, with low costs and significant profits. Moreover, many small businesses have limited budgets for…

6 Digital Marketing Trends for 2020-21

As we complete our halfway journey through the nerve-wracking year, 2020 whole statistics of the consumer world have shifted and economies have been shattered through the year due to the Coronavirus. In such conditions, major changes have been experienced in digital marketing trends.  Until the world is rid of the curse called COVID-19, nothing is certain. However, many trends are…

Digital Marketing – From Strategies To Execution

Defining Digital Marketing Before we deep dive into digital marketing , lets have a quick look into ‘ what is digital marketing’?  To begin with Digital Marketing is an umbrella term for all your online marketing, including search , social media, email, and your website. Your digital presence compromises of your digital assets like digital content, online audience, social media…

Growing Internet Usage in India – Facts and Figures

Internet accessibility and its usage in India is largely dependent on socio-economic and gender division. According to the statistics in rural India, there are at least 290 million users compared to the 337 million urban Internet users. Young Internet Users Growing This means that the major demographic of Indian internet users’ age from 20 to 29 years and a slightly…