Chatbots are becoming more popular. The top priority for (almost) every business today is to improve the end-to-end customer experience. Why? It is the key to increasing customer satisfaction and laying the groundwork for long-term customer loyalty. And, with so much customer engagement with brands now occurring somewhere in the digital world—particularly on a brand’s or business’s website—more it’s important…
The e-commerce sales cycle is one way to understand MSMEs’ challenges. In an ideal world, a buyer would click on a link; a fulfillment system would select the product, fill out the customs form, and deliver the shipment to the buyer’s doorstep. However, in developing countries, this kind of convenience is still far away. The weaknesses of an MSME’s e-commerce…
Developing a community around your products or services is an excellent way to get new customers. MSMEs that lack access to loans or finance can’t buy a sturdy retail space. Flash floods can wipe out all the inventory in one day. Animal breeders don’t have access to weather forecasts, and drought can cause herds to perish. By building a community…
Have you noticed that most start-ups today are solving problems that ease the lives of their customers. From ordering a cab to your doorstep to software that can automate all tasks, businesses are making our (customers) lives faster, easier, safer, and simpler. As a Business Coach working with SME Business owners, I propagate learning from other segments. Do read my…
In the current economic climate, unlocking growth in micro, small and midsize enterprises is critical for the survival of businesses. Globalization has introduced many new regulations and policies that have a direct impact on the way companies do business. In addition, as India becomes more regulated, businesses are challenged with trying to comply with them. Simplifying business processes and systems…
You must always stand out and shout or show your product in the busy business world. Your primary aim would be to search for a targeted audience or projected consumers how your business product or services would help the end-user, consumer or customer, making their lives more fun and accessible through what they are selling. The process in the world…
The life of entrepreneurship is full of wild rides in pursuit of revenue and customers. The world is ready to tell you which ads you should run or which social media posts you should manage. Some entrepreneurs do not have an endless budget and time to invest in their businesses. It’s good to have thought of collaborating or partnering with…
The contribution of MSMEs has always been central to the growth of an economy. Over the last few years, various steps have been taken by the Government and regulators to strengthen the MSME ecosystem. MSMEs sector has been at the centre of attention for a long time now. While MSMEs in India continue to remain one of the highest employment-generating…
A successful business is not solely dependent on the products or services you have to sell. Rather it is a complex mix of your products, your marketing, and ultimately your customer experience. But how can you improvise your products, built constructive marketing strategies, and better your CX at the same time? It’s simple really! Listening to your customers has more…
“Customer is King” is a common term referred to in the business world. Be it any industry, you always know that your business entirely works upon your customer’s needs, demands, addressing their pain points via products, service, and the overall experience. As the global pandemic hit, companies have dramatically changed the way they do small business over the course of…