Having a strong corporate identity is just as important for small businesses as it is for large corporations. Incorporating your corporate identity into your interactions and communications will help you connect with your audience on a deeper level and inspire them to support your company’s mission and values. It inspires the audience and is a powerful way to create a strong and…
The story of Sales and Marketing at odds with one another is familiar. Though they might use different approaches to get there, both groups have the company’s best interests at heart. In today’s cutthroat market, SMEs must combine strategy and technology to achieve long-term growth. This development revolves around revenue alignment, or the coordination of Marketing, Sales, and Customer Success…
In today’s ever-changing business environment, winning the affection of customers is no longer a gamble; it takes meticulous planning and execution. Thanks to modern technology and the increased reliance on analytics, businesses have discovered an improved method for comprehending and intriguing their target audience. This is the dawn of the data-driven approach, in which customer-centric plans are bolstered through knowledge…
In today’s data-drivеn world, analytics has become an indispеnsablе tool for businеssеs and organizations across industries. Thе ability to gathеr, analyzе, and intеrprеt data providеs valuablе insights that drivе informеd dеcision-making and stratеgic planning. Howеvеr, as analytics tеchnologiеs advancе and thе volumе of data gеnеratеd continuеs to surgе, a common sеntimеnt еmеrgеs: fеar. Fеar of thе unknown, fеar of data…
Chatbots are becoming more popular. The top priority for (almost) every business today is to improve the end-to-end customer experience. Why? It is the key to increasing customer satisfaction and laying the groundwork for long-term customer loyalty. And, with so much customer engagement with brands now occurring somewhere in the digital world—particularly on a brand’s or business’s website—more it’s important…
The e-commerce sales cycle is one way to understand MSMEs’ challenges. In an ideal world, a buyer would click on a link; a fulfillment system would select the product, fill out the customs form, and deliver the shipment to the buyer’s doorstep. However, in developing countries, this kind of convenience is still far away. The weaknesses of an MSME’s e-commerce…
Developing a community around your products or services is an excellent way to get new customers. MSMEs that lack access to loans or finance can’t buy a sturdy retail space. Flash floods can wipe out all the inventory in one day. Animal breeders don’t have access to weather forecasts, and drought can cause herds to perish. By building a community…
Have you noticed that most start-ups today are solving problems that ease the lives of their customers. From ordering a cab to your doorstep to software that can automate all tasks, businesses are making our (customers) lives faster, easier, safer, and simpler. As a Business Coach working with SME Business owners, I propagate learning from other segments. Do read my…
In the current economic climate, unlocking growth in micro, small and midsize enterprises is critical for the survival of businesses. Globalization has introduced many new regulations and policies that have a direct impact on the way companies do business. In addition, as India becomes more regulated, businesses are challenged with trying to comply with them. Simplifying business processes and systems…
You must always stand out and shout or show your product in the busy business world. Your primary aim would be to search for a targeted audience or projected consumers how your business product or services would help the end-user, consumer or customer, making their lives more fun and accessible through what they are selling. The process in the world…