Author: Neetu Vijoy Bansal

Neetu V Bansal Ms. Bansal is a serial entrepreneur, a speaker, an author and an international business coach/mentor She works with small and medium businesses, startups and early-stage organizations helping them generate more leads, close more sales and ultimately earn more revenues and profits. She is passionate about applying Customer Perspectives in business and propagates this framework to solve SMarketing challenges. With 30+ years as a business owner, a corporate marketing professional, and an alumni of Harvard Business School Online, she offers E-Learning programs, Sounding Board, Group Coaching, One-to-One Business Mentoring and Entrepreneurship Coaching, to suit the different learning styles of business owners. She emphasizes on application of knowledge during all her interventions. She is currently mentoring businesses across India, the Middle East and the United States in their sales and marketing journeys.

Unleashing the Transformative Power of Coaching in Entrepreneurship

Neetu Vijoy Bansal

Workplace coaching is slowly becoming a cornerstone in the corporate landscape, especially at leadership levels. However, founder-driven businesses, particularly SMEs, are yet to fully realize the potential benefits of fostering a coaching culture within their organizations. Ironically coaching directly multiplies entrepreneurial capabilities, leading to improvements in the organization’s productivity and ultimate success. As a seasoned business coach, I have had the privilege of witnessing firsthand the transformative power of coaching entrepreneurs and their organizations, from Small and Medium Enterprises (SMEs) to large corporations. In this article, I share insights into…

THE MULTI-FACETED WORLD OF MODERN FAMILY BUSINESSES IN INDIA

Neetu Vijoy Bansal

India has a rich and diverse culture, and this is reflected in the way we do business. From multi-generational family businesses to Silicon Valley startups, Indian businesses have made their mark globally. In this article, we will delve into the fascinating world of family-owned businesses in India, exploring the trust, value, family, revenue, modernization, employee, technology, and new generation factors that contribute to their success or challenges. The Trust Factor In a job market marked by massive layoffs globally, family businesses continue to hire, retain, and train their employees. An…

WHY DO ORGANIZATIONS STRUGGLE WITH THEIR BUSINESS GOALS?

Neetu Vijoy Bansal

As a Business Mentor and Coach, I often meet business owners who struggle with setting and/ or achieving their Business Goals. The result – business owners start thinking that business goals just do not work for them or that they do not need to set business goals in the first place! Today, let us talk about why we struggle with our business goals. Unrealistic Goals: Want to reach the X million mark? That is a great start to a Business Goal. We aim higher and get our teams to stretch themselves to…

THE LAZY CUSTOMER MODEL

Neetu Vijoy Bansal

Have you noticed that most start-ups today are solving problems that ease the lives of their customers. From ordering a cab to your doorstep to software that can automate all tasks, businesses are making our (customers) lives faster, easier, safer, and simpler. As a Business Coach working with SME Business owners, I propagate learning from other segments. Do read my earlier write up “Things Small Businesses can adopt from Large Corporate”. Continuing that theme, one of the things SME Business owners can learn from Start-Ups is to rethink the Customer’s…

THINGS THAT SMALL BUSINESSES CAN ADOPT FROM LARGE CORPORATES

Neetu Vijoy Bansal

Small business owners often dismiss certain best practices, processes, technologies etc. as not being relevant in a smaller ecosystem. They may have created a handicap for themselves with this thought process. Over my years coaching SME business owners and Startup founders, I have identified a few things that small businesses can adopt from large corporates. They may require a little bit of adaptation, but they contribute to the overall success and growth of the business. I am sharing a list below and would invite the readers to add to the…

Digital Marketing – From Strategies To Execution

Neetu Vijoy Bansal

Defining Digital Marketing Before we deep dive into digital marketing , lets have a quick look into ‘ what is digital marketing’?  To begin with Digital Marketing is an umbrella term for all your online marketing, including search , social media, email, and your website. Your digital presence compromises of your digital assets like digital content, online audience, social media handles, channels and much more. Digital Marketing Strategies Let us look at how can you  design a Digital Marketing Strategy for your business. Start with your sales goals and break…

Does your Business need a CRM?

Neetu Vijoy Bansal

Before we answer the million-dollar question, lets quickly understand “ What is CRM”  CRM or Customer Relationship Management refers to all strategies, techniques, tools, and technologies used by businesses for developing, retaining and acquiring customers. In today’s digital world it also stands for a set of  tools that allow a company to manage and analyse its own interactions with its past, current and potential customers. Now allow me to introduce you to HubSpot HubSpot is an all-in-one marketing, sales, and service platform built to help you implement inbound and grow better.…