Category: Women Entrepreneurs

2nd edition of ‘The Amara Raja Better Way Awards’ Launched

Small Enterprise India

Aims to recognise entities that excel in innovative entrepreneurship benefiting rural communities. The Amara Raja Group, a $2 billion global conglomerate, proudly announces the unveiling of second edition of ‘The Amara Raja Better Way Awards’. These prestigious honors are designed to acknowledge and celebrate exceptional individuals and entities that stand out in the realm of innovative entrepreneurship. The focus is on those who are dedicated to ‘improve the quality of life of people by building institutions that provide better access to better opportunities.’ Crafted to specifically support individuals and entities…

From Corporate Life to Sustainable Roots: How Sirisha Rajana’s Vanatva is Revitalising Traditional Farming and Transforming Lives

Small Enterprise India

In today’s fast-paced world, where convenience often trumps quality, one woman’s vision stands as a beacon for those seeking purity and sustainability in their everyday lives. Sirisha Rajana, the visionary founder of Vanatva, has carved a path back to the roots of traditional farming practices, putting nature and health at the forefront. Inspired by her childhood experiences in a small town in Andhra Pradesh, where fresh, chemical-free food was the norm, Sirisha embarked on a transformative journey to bring authentic, organic products to the modern consumer. Sirisha’s journey was not…

Empowering Women Entrepreneurs in India: A Beacon of Progress on International Women’s Day

Small Enterprise India

International Women’s Day, celebrated globally on March 8th, is not just a day to acknowledge and appreciate the achievements of women but also a call to action for gender equality. In recent years, India has witnessed a remarkable surge in women entrepreneurs who are breaking barriers and reshaping the business landscape. This surge is not a mere coincidence but a result of concerted efforts by the government, tech giants, and various initiatives aimed at empowering women in rural and urban areas alike. One of the driving forces behind the rise…

Women Entrepreneurs for Building Strong Economy

Dr. Kiran Kumari Patil

Entrepreneurship is one of the most important elements necessary to build the economy.  Every nation tries to improve economic growth for prosperity and better living standard for its people, and an entrepreneur is a catalytic agent of change. In the past few decades, the role of women in our society has changed drastically and for the better. Women are now encouraged to occupy corporate positions. The gender stereotypes which were more prevalent in society decades ago are slowly getting dissolved. Women bring a different set of perspectives to problem-solving that…

Women Entrepreneurship and their Contribution to the Economy

Maeen Tanweer

Entrepreneurship, if done correctly, can be a way to an excellent economic development of a country. It’s the backbone of any country. That’s why entrepreneurs have the capability to bring transition. When it comes to entrepreneurship, how can we forget the contributions of women? This is the era of digitalization where there are revolutionary changes globally. Women entrepreneurs are blooming and showing their capabilities. When it comes to women’s contribution to the economy, they can contribute as job seekers and as entrepreneurs, or we can say, job creators. Women can…

Rise of Rural Women Entrepreneurs in India

Maeen Tanweer

In India, we call our country Mata (Mother), and centuries back, the world called it “Sone Ki Chidiya” (Golden Bird). The ancient Indian economy was once a major exporter of spices, cotton, iron, sugar, and pearls, almost rural regions. However, unfortunately, many industries, and notably rural enterprises were stifled during colonial administration. After independence, the economic growth was very slow for obvious reasons. However, the 21st century arrived with a bang, and the growth started to speed up. Moreover, despite all of its devastation, the pandemic brought one fortune digitalization…

10 Ideas to Empower Rural Women Entrepreneurs

Maeen Tanweer

Over the last two decades, the term “entrepreneurship” has been widely known worldwide, from the general public to business stakeholders. An interesting and critical reality is that women entrepreneurs outnumber males worldwide. Rural women entrepreneurship is primarily described as starting a new business that supports the development of new products, services, trending calls, and the adoption of new technologies in a rural setting. Nearly 575 million people work in agriculture-related services worldwide, with 52 percent of non-water land harvested versus 11 percent in the biosphere. India’s service industry is growing…

Women’s Day Focus: Challenges Faced by Rural Women Entrepreneurs

Harshini Venkatasubramaniyan

The entrepreneurial ecosystem in India has been rapidly changing, in a good way. Over the last few years, India has been brimming with startups and unicorns. The success stories of different entrepreneurs and businesses have been primarily discussed. Exploring the backstory of the success narratives, one could understand every entrepreneur’s common difficulties and obstacles. In addition, women entrepreneurs face more challenges. Despite several measures, the most affected people are the rural women entrepreneurs. This is because they have to overcome challenges from the entrepreneurial sector and rural ecosystem and also…

5 Causes Women in Ecommerce Should Stand for Each Other

Small Enterprise India

Female entrepreneurs are continuously making their space in the world of business by accepting new challenges each day and are achieving great success. As per the non-profit corporation Catalyst, females hold at most 6 percent of CEO posts in the S&P 500. However, that percentage bounces considerably when we look at eCommerce, as Amazon data firm Jungle Scout reports that 32 percent of the sellers are females. Yet even this data discloses a gender gap in business. Females have hurdles that are different from their male equivalents while managing an eCommerce business. And getting the proper support…

5 Tips for Women to Negotiate Better

Mamta Sharma

When negotiation conditions are unambiguous and clear, recent research discloses some gender differences in the possibilities of initiating a negotiation. For instance, one might not expect men to be more probable than women to start a negotiation for a supplier agreement or a customer contract. However, when the aptness of negotiating is not so clear—as is mostly the case for negotiating visibility, promotion opportunities, and resources—gender differences are likely to emerge.  Mostly, women view main promotions and assignments as a reward for performing a good job, so rather than negotiating with supervisors…

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