Category: Technology

The rapid digital transformation of Indian MSMEs presents a golden opportunity for technology vendors, but success in this space requires more than just innovative solutions—it demands a deep understanding of what truly matters to these businesses. This article serves as a crucial guide for both MSMEs and technology providers, shedding light on the key value elements that drive technology adoption. For MSMEs, it provides a roadmap to selecting the right tech solutions that enhance efficiency, drive growth, and ensure long-term sustainability. For vendors, it offers strategic insights into aligning their…

Digital transformation is a term that has gained prominence in recent years, often perceived as a complex, costly, and unattainable process for small and medium enterprises (SMEs). Many SME owners believe that digital transformation is reserved for large corporations with vast resources. However, this could not be further from the truth. In today’s fast-paced business environment, digital transformation is not just a buzzword but a crucial step for SMEs to stay competitive, enhance efficiency, and cater to an increasingly digital-savvy customer base. This article aims to simplify the concept of…

One of the best definitions of Digital transformation comes from The Enterprisers Project, which states “Digital transformation is the integration of digital technology into all areas of a business, fundamentally changing how you operate and deliver value to customers. It’s also a cultural change that requires organisations to continually challenge the status quo, experiment, and get comfortable with failure.” In the complex landscape of digital transformation, technology is merely the visible tip of the iceberg. The real engine of successful transformation lies beneath the surface – in the organisational culture that either…

Generative AI is the latest innovation in the world of artificial intelligence, and it’s taking industries by storm. From creating hyper-personalised marketing campaigns to automating complex tasks, this technology has the potential to revolutionise how businesses operate. While the initial buzz around AI might make it seem like a tool for tech giants and large corporations, generative AI is particularly transformative for small businesses. Why? Because it levels the playing field. It offers small enterprises the chance to compete with industry leaders by providing tools that are cost-effective, accessible, and…

Picture this: a bustling marketplace where every shopkeeper, no matter how small, is connected to customers not just locally but across the globe, with transactions, promotions, and customer support all happening digitally. In today’s evolving business landscape, Indian small businesses face a critical choice: adapt to this digital shift or risk becoming invisible in a marketplace that’s rapidly going online. Digital transformation, once considered a luxury, is now an essential pathway for survival and growth in an increasingly digital-first world. However, despite its potential, many small businesses in India hesitate…

In today’s hyper-connected world, digital transformation is no longer optional but a necessity, particularly for small and medium-sized enterprises (SMEs). The COVID-19 pandemic accelerated this shift, pushing the world online at an unprecedented pace. Businesses that adapted to digital channels thrived, while those entrenched in traditional models struggled to survive. Now, with the pandemic’s impact lingering, the future of business clearly lies in digital spaces. For Kerala’s SMEs—many of which have seen little growth and face high operating costs—the transition to digital is not just an option; it’s critical to…

In the digital age, data has emerged as a crucial asset for businesses of all sizes and sectors. For Small and Medium Enterprises (SMEs) in India, big data presents a transformative opportunity to unlock their potential, improve productivity, and accelerate growth. This potential, however, comes with significant challenges that require strategic foresight and robust implementation. This article explores the opportunities and challenges associated with leveraging big data for Indian SMEs to drive exponential growth. Opportunities Innovation Intermediaries: Indian SMEs are uniquely positioned to become valuable innovation intermediaries within the supply…