It is quite a challenge to protect employees while they are working from home. Many IT teams find it difficult to pull this task off. As the organizations are following the government’s rules and shifting their offices to employees’ homes due to the COVID-19 pandemic, cyber attacks are increasing as well putting companies at more risks. Home security networks are less secure than the company networks which puts the employees working from home at a greater risk of falling for cyberattacks like phishing or business compromising emails. There already has…
Author: Mamta Sharma
How to Follow up and Close a Deal
In case the sales appointment has been successful and the customer is found to be interested, closing the deal could be easy. Besides, eventually, you may understand that the customer is doubtful to ever affirm a deal. Nevertheless, at times the customer is not sure or maybe doubtful about making a big order. This can be understood, as they might not have been familiar with your service or product before. In such a situation, using certain closing methods might help them make the right decision. After the client has signed…
How to Overcome the Challenge of Creating a Brand
Every brand wants to serve its customers the best way possible. Developing and handling a brand can be quite crucial, it is not easy. The brand is not just the business logo to your business’ collaterals, it is much more than this. Your brand develops and guards your reputation and it also displays your customers’ browsing experience about your company. Your brand stands for the products and services you are offering to your prospects, not just a service or product that others vendors would also have. This guide will help you understand how to…
5 Tips for Women to Negotiate Better
When negotiation conditions are unambiguous and clear, recent research discloses some gender differences in the possibilities of initiating a negotiation. For instance, one might not expect men to be more probable than women to start a negotiation for a supplier agreement or a customer contract. However, when the aptness of negotiating is not so clear—as is mostly the case for negotiating visibility, promotion opportunities, and resources—gender differences are likely to emerge. Mostly, women view main promotions and assignments as a reward for performing a good job, so rather than negotiating with supervisors…
7 Virtual Team-Building Ideas to Keep Your Staff Connected and Motivated
Though working from home has become very popular over a couple of years in a large number of industries, nobody would’ve visualized the big leap taken by the world into practice as the coronavirus pandemic came up in the initial months of 2020. Within few weeks, several non-essential companies quickly resolved methods to make working from home possible for employees. Team building has been identified as a very essential investment which you must make as a business owner. If you possess a team of workers, you possibly spend a good…
5-step Guide to Create an Unbiased Workplace for Women
Combining the PoSH Act with a company’s framework and rules for abidance is only half of the work done to produce a more protected workplace for females. Taking actions to ensure and implement women’s safety in the workplace is the real and constructive solution. Furnishing infrastructural amenities such as upgraded surveillance for security, female cab drivers, late-night shuttle service, are some developments coming up in the work culture. Yet, changing mindsets is the fundamental solution. Few concrete steps for creating a more protected environment are as follows: 1. Generate and…
Everyone a Changemaker – An Accelerator Program by Surge Impact
For Surge Impact, social entrepreneurship is a key focus and they strongly believe that it will be a catalyst for social change, and helps startups and entrepreneurs build a better nation. Excerpts from an interview with Small Enterprise India. 1. Tell us something about your business model which is quite unique due to its diverse nature. What inspired you to launch this company? Our mission is to enable and empower social entrepreneurs as problem solvers in the areas covered by the Sustainable Development Goals (SDG). We want to help grow…
5 Motivating Factors of Increasing Women Entrepreneurs in India
In this age in India, we can proclaim proudly that women entrepreneurs in our country is not an uncertain phenomenon. While Indra Nooyi, Kiran Mazumdar Shaw, and the likes paved path for women to step forward and conformed their spots in the boardrooms, a couple of decades ago, women in our country have adopted entrepreneurship in small and medium scale from ancient times though most of it began with a compulsion to manage their families and homes. Women Empowerment The contemporary Indian woman is no more in a want-based environment…
Why we Celebrate International Women’s Day? Their Empowerment and Leadership!
Women’s Day is a worldwide celebration of women around the world. This is a global occasion decided by the UN and is celebrated every year on 8th March. Although, it’s celebrated more wholeheartedly in different countries due to many technological, cultural, as well as sexist reasons, it is quite a crucial part of the feminist as well as women’s rights movement and it has a long history behind it. International Women’s Day The occasion came into action ‘officially’ in the year 1911. Both men and women in countries like Germany,…
5 Simple Steps to Secure Your Business against Phishing Attacks
Phishing is all about email fraud, which is a type of cyber-attack. A fraudulent person tricks the victims of such a crime into sharing their sensitive information such as passwords, financial information, and usernames. Phishing emails are one of the most popular ones and threatening online crimes that can target thousands of people at once. The advance form of this crime is Spear Phishing. It attacks a few targets using personalized emails. This personalization creates an assurance in the victim’s mind that the email is not a hoax. COVID 19…