REVENUE ALIGNMENT: How to Pull Marketing, Sales and Customer Success Together
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The story of Sales and Marketing at odds with one another is familiar. Though they might use different approaches to get there, both groups have the company’s best interests at heart. In today’s cutthroat market, SMEs must combine strategy and technology to achieve long-term growth. This development revolves around revenue alignment, or the coordination of Marketing, Sales, and Customer Success…

How Embedded Finance Helps SMBs Benefit From ‘Real-Time’ Cash Acceleration
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In today’s fast-paced digital economy, innovation is crucial to addressing the underserved working capital needs of Small and Medium-sized Businesses (SMBs). Financial automation and Embedded Finance (EmFi), the integration of financial services into non-financial platforms, have emerged as transformative solutions for extending credit products to SMBs, enabling them to effectively manage their cash flow. The Era of EmFi: A Revolution…

How Small Businesses Can Improvise Business Performance Using Big Data
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Nothing stops a small business from using internal and external information sources to improve their business performance. In this post, we explore on the types of data available internally and from the internet which can be used for business improvements. Understanding data types is important for SMBs to understand the information contained in them which can be leveraged to improve…

How to Write your Business Plan – Step-by-Step Guide
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Though business strategies alter in terms of scope and length, every successful business strategies contain common components. The strategy must take into account your specific business along with its environment. Below are certain sections that you can include in your business strategy: 1. Executive Summary The executive summary is a sketch of the main points incorporated in your business strategy…

A Complete Guide to Choose Right Business Model for your Start-Up
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Is becoming an entrepreneur your dream? Are you flooded with business ideas? Are you passionate about starting your own business? Then hold on, and think once again. In this competitive world, where about 100 million start-ups launch every year, make sure your business idea fits in the market. The ultimate aim of any business is to generate revenue. The foremost…