Month: September 2020

Family Businesses Challenges

Dr N. Krishnan

All businesses face challenges, whether it is dealing with the changing economy, finding and hiring the right employees, or increased competition in the market. Family-owned businesses are not immune to these challenges. In fact, there is also a unique set of challenges that family-owned businesses have to face as a result of the nature of their business structure. It is important to understand what these hurdles are so that if you find yourself facing these issues, you can not only identify them, but you can proactively develop ways to overcome…

Digital Marketing – From Strategies To Execution

Neetu Vijoy Bansal

Defining Digital Marketing Before we deep dive into digital marketing , lets have a quick look into ‘ what is digital marketing’?  To begin with Digital Marketing is an umbrella term for all your online marketing, including search , social media, email, and your website. Your digital presence compromises of your digital assets like digital content, online audience, social media handles, channels and much more. Digital Marketing Strategies Let us look at how can you  design a Digital Marketing Strategy for your business. Start with your sales goals and break…

Give your immune system a boost with healthy produce from Simply Fresh

Small Enterprise India

The Indian kitchen is a hub of ingredients like cereals, vegetables, fruits, herbs & spices, edible oils, etc. which are a source of vital nutrients like carbohydrates, proteins, fats, minerals, vitamins and antioxidants. This has been established by studies conducted over a period of time. When these ingredients are used effectively in small quantities in a dish, they help improve the health and well-being besides strengthening the immune system. When we cook the food ourselves, we can be sure of the ingredients being used in the dishes, how they are…

Growing Internet Usage in India – Facts and Figures

Mamta Sharma

Internet accessibility and its usage in India is largely dependent on socio-economic and gender division. According to the statistics in rural India, there are at least 290 million users compared to the 337 million urban Internet users. Young Internet Users Growing This means that the major demographic of Indian internet users’ age from 20 to 29 years and a slightly higher proportion of these users are from rural conditions. In terms of gender, male users are far more than female internet users. And compared to the urban community, the digital…

11-Step Twitter Marketing Guide for Small Businesses

Mamta Sharma

You can share your brand via Twitter to the world. All you need to do is finish this within 140 characters. The microblogging system allows you to send out sweet and short marketing messages. Some of the small business promotional tips are – get to know about ways to promote your tweets of marketing ideas. You can add links to your tweets that promote the latest website or blog article that you might have written for some online publication. You can also post a YouTube video that would give your…

Virtual Forest Completes First Round of Funding

Small Enterprise India

Virtual Forest, a start-up that focuses on creating customer centric green technology to address global environmental challenges has completed it’s first round of funding with Napino, one of India’s largest EMS companies and a tier 1 supplier to the automotive ecosystem taking a minority (15 percent) stake in the company.  Under the arrangement, Napino will also be the manufacturing partner for the intelligent controllers for the household appliance industry designed by Virtual Forest. Virtual Forest was formally set up in November 2019, though the founder directors have been working for…

How Small Firms Can Compete with Big Businesses

Swathi Bhat

In this vast and burgeoning business world where big brands take the centre stage, small businesses face the challenge of keeping up with them. It can seem like an uphill road when you’re trying to compete with the bulk purchasing power and big marketing budgets of big businesses. It can be frustrating, making you want to give up on your ideas. While it is true that bigger brands can easily overshadow small businesses, you should also remember that small businesses have their own set of advantages that can help propel…

7 Effective Social Media Marketing Tips for Small Business

Mamta Sharma

You know how tough multitasking can get if you are on a small marketing team – running all the outlets of your business, or the only person at your company. Social media marketing can seem like a relaxing source of tactic that can make things easier when they get too clumsy and uncomfortable. Hence, every solo person owning a business should invest his/her time in social media marketing. However social media isn’t that easy either. A lot of time that people spend on their mobile phones is on social media…

Smart Ways to Use Debt to Succeed

B. Sai Shrita

Could you ever imagine that debt and taxes can make smart entrepreneurs rich? It is not about career opportunities, earning potential or being rich or poor, it is purely financial education. Why do you think some businesses take huge amount of debt and are easily avoiding taxes legally and ethically, while others constantly struggle with it? Get to know how they do it and avoid any loss due to ignorance and pave your path to success, consistently and efficiently. How to use debt smartly? Debt is the money that is…

Millennial Marketing – Changing Face of Marketing for Small Businesses

Mamta Sharma

Marketing has a lot of variables in it and hence is a very fickle business. You need to vary your target audience when you are marketing. This could include culture, political party, age group, a specific gender, and a hobby. However, first, you need to get to know the basics of millennial marketing and how it can create a successful business for you. How Millennial Taking Over Marketing The millennial generation is right on the brink of taking over the baby boomers as the current largest living generation all over…

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