All businesses face challenges, whether it is dealing with the changing economy, finding and hiring the right employees, or increased competition in the market. Family-owned businesses are not immune to these challenges. In fact, there is also a unique set of challenges that family-owned businesses have to face as a result of the nature of their business structure. It is…
Defining Digital Marketing Before we deep dive into digital marketing , lets have a quick look into ‘ what is digital marketing’? To begin with Digital Marketing is an umbrella term for all your online marketing, including search , social media, email, and your website. Your digital presence compromises of your digital assets like digital content, online audience, social media…
The Indian kitchen is a hub of ingredients like cereals, vegetables, fruits, herbs & spices, edible oils, etc. which are a source of vital nutrients like carbohydrates, proteins, fats, minerals, vitamins and antioxidants. This has been established by studies conducted over a period of time. When these ingredients are used effectively in small quantities in a dish, they help improve…
Internet accessibility and its usage in India is largely dependent on socio-economic and gender division. According to the statistics in rural India, there are at least 290 million users compared to the 337 million urban Internet users. Young Internet Users Growing This means that the major demographic of Indian internet users’ age from 20 to 29 years and a slightly…
You can share your brand via Twitter to the world. All you need to do is finish this within 140 characters. The microblogging system allows you to send out sweet and short marketing messages. Some of the small business promotional tips are – get to know about ways to promote your tweets of marketing ideas. You can add links to…
Virtual Forest, a start-up that focuses on creating customer centric green technology to address global environmental challenges has completed it’s first round of funding with Napino, one of India’s largest EMS companies and a tier 1 supplier to the automotive ecosystem taking a minority (15 percent) stake in the company. Under the arrangement, Napino will also be the manufacturing partner…
In this vast and burgeoning business world where big brands take the centre stage, small businesses face the challenge of keeping up with them. It can seem like an uphill road when you’re trying to compete with the bulk purchasing power and big marketing budgets of big businesses. It can be frustrating, making you want to give up on your…
You know how tough multitasking can get if you are on a small marketing team – running all the outlets of your business, or the only person at your company. Social media marketing can seem like a relaxing source of tactic that can make things easier when they get too clumsy and uncomfortable. Hence, every solo person owning a business…
“Living is all about taking chances, taking ‘Responsibility’; because in Life there is no right or wrong decisions, just Opportunities for Growth”– Santosh Nair Each of us, Nations, Institutions, Organizations, Communities, Entrepreneurs, Teams, and Professionals, we all have several responsibilities. These Responsibilities come in various forms, it may be focusing on health, taking on new challenges, shifting paradigms, changing circumstances,…
Could you ever imagine that debt and taxes can make smart entrepreneurs rich? It is not about career opportunities, earning potential or being rich or poor, it is purely financial education. Why do you think some businesses take huge amount of debt and are easily avoiding taxes legally and ethically, while others constantly struggle with it? Get to know how…