Marketing has a lot of variables in it and hence is a very fickle business. You need to vary your target audience when you are marketing. This could include culture, political party, age group, a specific gender, and a hobby. However, first, you need to get to know the basics of millennial marketing and how it can create a successful…
Before we answer the million-dollar question, lets quickly understand “ What is CRM” CRM or Customer Relationship Management refers to all strategies, techniques, tools, and technologies used by businesses for developing, retaining and acquiring customers. In today’s digital world it also stands for a set of tools that allow a company to manage and analyse its own interactions with its past,…
In this highly competitive 21st century, it has become very crucial for businesses to have an efficient supply chain management (SCM) system for surviving in the market. In any business, SCM plays an important role in meeting the market demands and customer needs. At first, SMEs faced challenges in developing a good SCM system owing to their lack of resources.…
Globalization and technology have made it a lot easier for entrepreneurs to fulfil their dreams. Opportunities for businesses of all sizes to grow and succeed are innumerable. With promising trends emerging each and every year, more and more entrepreneurs are venturing into the world of business. The evolving technology is transforming the way people are developing and running their businesses.…
Starting and sustaining as a small business is actually cumbersome in today’s tough economy landscape. Do you know there are only 50% of the startups that could survive for 5 years and only a few of them could make it to the top 10? This graph manifests how grueling and difficult it is to survive and sustain in today’s world.…
We live in a country where discussing about fancy lingerie, let alone buying from stores, will not pass off without any frowns. With male staff moving around and cramped trial rooms, the delightful idea of lingerie shopping could turn into an uncomfortable and embarrassing situation. Richa Kar understood this issue and this is when the online lingerie store, Zivame was…
I have written about various topics such as how to choose the right franchisee, how to be a good franchisor, what are the various things that we need to look at in a franchising business like finding the right location, having the right branding strategy, fixing the best interior possible without compromising the design and the materials prescribed by the…
A few years ago, supply chains mainly focussed on delivering the right quantity of products at the right location within an agreed-upon shipment schedule. The shipments usually contained bulk orders and supply chains were less complex. However, in the age of e-commerce, the scale and volume of commercial transactions has changed drastically, giving rise to a number of complications that…
Have you ever felt like your money goes by as swiftly as it comes to you? Fear not, we have all been there and it is truly frustrating. But we have a solution for you. From the moment when you decided to leave your ongoing monotonous work and start a tech start-up, we also have found out the best ways…
COVID-19 has certainly become the pandemic that has inspired us to respect mother-nature and human relations. It has been spreading like wildfire and only bodies are remaining behind in this outbreak. It also will affect the world’s economy due to the lockdown. Impacts almost Every Sector By 2020 the IMF has predicted that 3% of the world economy would be…