Category: Technology

Defining Digital Marketing Before we deep dive into digital marketing , lets have a quick look into ‘ what is digital marketing’?  To begin with Digital Marketing is an umbrella term for all your online marketing, including search , social media, email, and your website. Your digital presence compromises of your digital assets like digital content, online audience, social media handles, channels and much more. Digital Marketing Strategies Let us look at how can you  design a Digital Marketing Strategy for your business. Start with your sales goals and break…

Internet accessibility and its usage in India is largely dependent on socio-economic and gender division. According to the statistics in rural India, there are at least 290 million users compared to the 337 million urban Internet users. Young Internet Users Growing This means that the major demographic of Indian internet users’ age from 20 to 29 years and a slightly higher proportion of these users are from rural conditions. In terms of gender, male users are far more than female internet users. And compared to the urban community, the digital…

You can share your brand via Twitter to the world. All you need to do is finish this within 140 characters. The microblogging system allows you to send out sweet and short marketing messages. Some of the small business promotional tips are – get to know about ways to promote your tweets of marketing ideas. You can add links to your tweets that promote the latest website or blog article that you might have written for some online publication. You can also post a YouTube video that would give your…