Exploring the History and Advantages of Software-as-a-Service (SaaS) and its Significance for Small Businesses

Software as a service (SaaS) is one of the most popular and beneficial technological advancements that deliver software in which users pay for any software they use for a specific amount of time, with the cost determined by supply and demand in the market.  Software ownership is a very expensive process. Paying per hour of usage, rather, would be financially…

THE ROLE OF DIGITAL TRANSFORMATION AND INNOVATION IN ENHANCING THE EASE OF DOING BUSINESS IN INDIA

India is emerging as a formidable force in the digital economy. With an impressive volume and growth rate in key metrics such as internet connections and app downloads, it surpasses most other nations. The government and private sector are making concerted efforts to expand high-speed connectivity nationwide and equip Indian consumers and businesses with the necessary hardware and services to…

HOW CAN YOU USE CHATGPT FOR YOUR SMALL BUSINESS

In today’s digital age, businesses constantly look for ways to improve customer support and streamline operations. Chatbots have emerged as a popular solution for businesses of all sizes, offering 24/7 availability, personalized assistance, and a cost-effective alternative to hiring additional staff. An example of such a chatbot platform is ChatGPT, which employs state-of-the-art natural language processing (NLP) and machine learning…

THE USE OF TECHNOLOGY FOR IMPROVING THE ACCESS OF SMALL BUSINESSES TO CREDIT

Technology has revolutionized the world and the business world is no exception. Apart from helping businesses in operations and innovations, technology has empowered small businesses.   The biggest concern for small businesses is arranging adequate funds. So, technology has made the process of loans faster and more transparent, enabling small businesses to operate and grow. It won’t be wrong to say…

TOP 10 CRM FOR SMALL BUSINESSES AND THE BENEFITS

CRM (Customer Relationship Management) is a category of software that aids companies in organizing, managing, and specifically tracking their customer interactions. The CRM can also help you store customer data, which you can efficiently utilize to streamline the sales and marketing operations and increase customer service throughout the entire organization. This data also includes the user activity, client lifetime value,…

FUTURE OPPORTUNITIES FOR TECHNOLOGY TO SUPPORT ECONOMIC INCLUSION

Economic inclusion, or having access to formal financial services like bank accounts, credit, and loans, is one of the most effective ways to end poverty cycles. Unfortunately, as many as 1.7 billion individuals worldwide still need bank accounts or access to financial services. Those already economically vulnerable will find it more challenging to improve their circumstances because of this condition.…

KEY DRIVERS OF DIGITAL ENGAGEMENT FOR MSMEs

A few key drivers for MSMEs to consider when implementing a digital engagement strategy. These include intentionality, cost-effectiveness, complementarity, and integration. Considering all of these factors, you’ll be well-off on your way to holistically engaging with digital technologies. Intentionality Increasingly, small business support organisations recognise that digital technologies can transform how they support small businesses. As a result, these organisations…

HOW FINTECH IS DISRUPTING THE SMALL BUSINESS LENDING MARKET

In simple words, Fintech is a set of tools or technologies that work toward supporting and enabling financial and banking services. It is an amalgamation of a different set of specialized software and data analysis to foster the needs of the growing economy of SMEs. Its welcoming approach toward Blockchain technology has eliminated intermediaries and provided greater transparency. The Covid…

WEBSITE IMPLEMENTATION AND ENHANCEMENT TOOLS

Running a small business can be difficult. It would help if you managed several things at once; sometimes, burning the candle at both ends isn’t enough. However, this is where technology comes in to help. Small business owners can simplify their work and achieve better results without breaking the bank, thanks to the vast applications of technology. Technology can help…

WHY TECHNOLOGY IS MSME’s BEST OPTION

If you own a small business, technology can be a great help. Apps such as Mint and Credit Karma allow users to plan their finances and make smart decisions, while Mailchimp provides a single platform for marketing and customer relationships. Small business associations are great resources for small business owners and can help them navigate the ever-altering world of technology.…