TOP 15 SaaS TOOLS FOR SMALL BUSINESSES

SaaS tools, or SaaS products, are cloud-based on-demand software distributed online for businesses to access through a subscription. They’re web-based software you can use without needing expensive equipment or installing it on your system. The benefits of utilizing SaaS tools to run your business: Free and easy access from anywhere and on any device Flexible pricing options Fast and rapid…

What is Cloud Computing, and Why is it Adopted?

Cloud computing is the priority-based delivery of IT resources via the Internet with pay-to-use embraced charges.  You can get the flexible offerings of cloud computing services with the pay-to-use facility instead of purchasing and managing the services or products related to computers. The technology-based services brought your business’s work efficiency under your budget, saving time and effort. As per the…

DIGITAL SUPERSTARS: EXPLORING THE WORLD OF VIRTUAL INFLUENCERS

Thanks to the widespread implementation of digital technologies, businesses of all sizes are doing better than ever. However, a fascinating phenomenon known as virtual influencers has emerged amidst all this digital upheaval, capturing the attention of consumers and businesspeople alike.  These intricate computer-generated characters are a huge leap in terms of design and craftsmanship from what earlier algorithms could produce.…

Exploring the History and Advantages of Software-as-a-Service (SaaS) and its Significance for Small Businesses

Software as a service (SaaS) is one of the most popular and beneficial technological advancements that deliver software in which users pay for any software they use for a specific amount of time, with the cost determined by supply and demand in the market.  Software ownership is a very expensive process. Paying per hour of usage, rather, would be financially…

THE ROLE OF DIGITAL TRANSFORMATION AND INNOVATION IN ENHANCING THE EASE OF DOING BUSINESS IN INDIA

India is emerging as a formidable force in the digital economy. With an impressive volume and growth rate in key metrics such as internet connections and app downloads, it surpasses most other nations. The government and private sector are making concerted efforts to expand high-speed connectivity nationwide and equip Indian consumers and businesses with the necessary hardware and services to…

HOW CAN YOU USE CHATGPT FOR YOUR SMALL BUSINESS

In today’s digital age, businesses constantly look for ways to improve customer support and streamline operations. Chatbots have emerged as a popular solution for businesses of all sizes, offering 24/7 availability, personalized assistance, and a cost-effective alternative to hiring additional staff. An example of such a chatbot platform is ChatGPT, which employs state-of-the-art natural language processing (NLP) and machine learning…

THE USE OF TECHNOLOGY FOR IMPROVING THE ACCESS OF SMALL BUSINESSES TO CREDIT

Technology has revolutionized the world and the business world is no exception. Apart from helping businesses in operations and innovations, technology has empowered small businesses.   The biggest concern for small businesses is arranging adequate funds. So, technology has made the process of loans faster and more transparent, enabling small businesses to operate and grow. It won’t be wrong to say…

TOP 10 CRM FOR SMALL BUSINESSES AND THE BENEFITS

CRM (Customer Relationship Management) is a category of software that aids companies in organizing, managing, and specifically tracking their customer interactions. The CRM can also help you store customer data, which you can efficiently utilize to streamline the sales and marketing operations and increase customer service throughout the entire organization. This data also includes the user activity, client lifetime value,…

FUTURE OPPORTUNITIES FOR TECHNOLOGY TO SUPPORT ECONOMIC INCLUSION

Economic inclusion, or having access to formal financial services like bank accounts, credit, and loans, is one of the most effective ways to end poverty cycles. Unfortunately, as many as 1.7 billion individuals worldwide still need bank accounts or access to financial services. Those already economically vulnerable will find it more challenging to improve their circumstances because of this condition.…

KEY DRIVERS OF DIGITAL ENGAGEMENT FOR MSMEs

A few key drivers for MSMEs to consider when implementing a digital engagement strategy. These include intentionality, cost-effectiveness, complementarity, and integration. Considering all of these factors, you’ll be well-off on your way to holistically engaging with digital technologies. Intentionality Increasingly, small business support organisations recognise that digital technologies can transform how they support small businesses. As a result, these organisations…