Traditional passwords are cracked too easily nowadays. Hackers have tried a lot of different measures to steal the credentials and gain unauthorized access to private accounts by spear-phishing and pharming as well. According to Microsoft engineers in March 2020, there could have been a blockage by a multi-factor authentication solution (MFA) for 99.9% of the account compromise incidents they handle.…
There could be many things more threatening than just email hacking for small businesses. The worst could be someone having unauthorized access to your credit card ordering limitless pizzas, making racist comments from your account, or even making bomb threat calls. There are many lives that have become very unfortunate and have suffered the damages of a cybercrime. It has…
Cyber-criminals nowadays are going after your employees instead of your business systems. One of the leading reasons why there are data breaches around the world against organizations is due to the cyber-attacks that aim at individuals rather than the software. According to the experts, there are clear reasons behind this. It is quite easier to target people who are not…
Small Businesses face equal cybersecurity threats as large enterprises. A common myth for small businesses is the idea of security being so obscure that your business is considered too small a target. However, this is not the case. Attackers can target thousands of small businesses at once as they can increasingly automate attacks. Small businesses are often more targeted as…
In response to the COVID-19 pandemic, many businesses are adopting work-from-home strategies so it is a given that cybersecurity is a trending issue. To target individuals and companies, cybercriminals are searching for opportunities to exploit coronavirus. Below are some ways in which businesses and employees can protect themselves online. Working from home is the new Normal As the world is…
Defining Digital Marketing Before we deep dive into digital marketing , lets have a quick look into ‘ what is digital marketing’? To begin with Digital Marketing is an umbrella term for all your online marketing, including search , social media, email, and your website. Your digital presence compromises of your digital assets like digital content, online audience, social media…
Internet accessibility and its usage in India is largely dependent on socio-economic and gender division. According to the statistics in rural India, there are at least 290 million users compared to the 337 million urban Internet users. Young Internet Users Growing This means that the major demographic of Indian internet users’ age from 20 to 29 years and a slightly…
You can share your brand via Twitter to the world. All you need to do is finish this within 140 characters. The microblogging system allows you to send out sweet and short marketing messages. Some of the small business promotional tips are – get to know about ways to promote your tweets of marketing ideas. You can add links to…
Before we answer the million-dollar question, lets quickly understand “ What is CRM” CRM or Customer Relationship Management refers to all strategies, techniques, tools, and technologies used by businesses for developing, retaining and acquiring customers. In today’s digital world it also stands for a set of tools that allow a company to manage and analyse its own interactions with its past,…
Globalization and technology have made it a lot easier for entrepreneurs to fulfil their dreams. Opportunities for businesses of all sizes to grow and succeed are innumerable. With promising trends emerging each and every year, more and more entrepreneurs are venturing into the world of business. The evolving technology is transforming the way people are developing and running their businesses.…