NEED FOR MSMEs TO TURN TOWARDS TECHNOLOGY

As the economy slows and trade slackens, MSMEs need to focus on restructuring strategies. To do this, they should embrace technology to foster with time. Developing this capability will help them deal with economic burdens, supply chain disruptions, and more. By taking advantage of technology, MSMEs can enhance their competitiveness and adapt quickly to new challenges. This article will highlight the various benefits of implementing technology to support their growth. Here’s How Technology Can Help MSMEs Strive and Scale Today’s consumer behavior is rapidly changing, and digital trends are accelerating…

Key Trends in Digital Transformation in 2022

Digitalization is already in high gear, and technological advances continuously develop. When times change so quickly, it’s critical to stay at the forefront of trends, so you don’t fall behind. So, in this post, we’ll look at digital adaptation, why it matters, and some of the year’s most excellent themes. Buckle up, and let’s get started! What is Digital Transformation? In its most basic form, digital transformation explains how a firm uses technology, people, and processes to give value to its consumers. Businesses hope to achieve this by developing company…

Digital Transformation – Why & How

One solution! One plan! One investment! Digital Transformation. SMEs have a right to wonder what digital transformation implies for the future of work. How can we shift gears quickly and make them bigger? What tools and processes will impact the business world in the future? It’s about digital transformation and the measures to use technology to improve the customer experience. The most successful businesses will have a long-term outlook and be willing to adapt to change. To that aim, industry leaders will assemble the necessary personnel and digital resources to…

Digital Transformation Framework

The world is going through a continuous transition. Technology is advancing as well, and businesses are finding new ways to develop and evolve successfully. The always used processes are no longer enough to keep a business going. In the current scenario, clients are more informed and technologically savvy. They also want a company to be updated and connected to them. Digital transformation is the savior of businesses in this regard. It’s a process that helps companies incorporate digital technologies into their business, which is becoming crucial. The businesses are on…

Measuring ROI On Digital Transformation

The capacity to determine digital transformation’s return on investment (ROI) might be difficult for transformation businesses. Because client interactions cannot be quantified using traditional methods, no single statistic can be used to assess digital transformation. They must notice and consider the advances in customer service, business processes, and workflow. With an expectation of increased revenue and new value creation, it’s difficult for them to avoid confusion. Return on Investment (ROI) determines the effectiveness of a company’s investment. Companies can evaluate the return on a specific investment based on ROI compared…

Influencer Collaboration App Launched by Zefmo

Zefmo Media Pvt. Ltd. (Zefmo), the foremost influencer marketing platform in the industry, has launched a mobile app exclusively for influencers to collaborate with brands. Over the years, Zefmo has enabled monetization avenues for the influencer community across India and the world. In continuation of its drive towards AI-Driven technology platforms, the new app will intuitively connect with over 150,000 influencers incubated within the Zefmo ecosystem. “The Zefmo influencer app opens up a brand new dimension for the influencer community to gain from brand collaborations of their choice”, said Shudeep…

Getting Started with Digital Transformation

In the face of a pandemic and unstable economy, businesses have turned to digital transformation for rescue. From reducing operational costs to surviving the digital world, the shift gives the flexible push organizations are in dire need of. Most organizations that kick-started their digital transformation journey have indicated huge success, sometimes exceeding their expectations. This has urged other companies and industries to integrate digital technologies into their businesses and re-imagine their framework. Reasons to get started with Digital Transformation Survival and Future Foundation The need for digital transformation has increased…

What Drives Digital Transformation?

Digital transformation has changed every aspect of a business. From the way communication takes place to different delivery methods, the transformation has rebuilt organizations across different industries. The rapid growth of technology coupled with evolving consumer behaviors and workplace demands has accelerated this shift. In what is now called the Fourth Industrial Revolution, businesses are reimagining their goals and plans. The silent digital revolution that began in the last century has witnessed exponential growth, especially in the form of digital transformation in the last couple of years. The growth of…

Covid-19 Pandemic and the Speedup of Digital Transformation

Covid19 pandemic changed the business world in the blink of an eye. Today’s digital transformation would have taken several years to progress if not for the pandemic and related restrictions. The need for a rapid shift during the pandemic debunked different myths of digital transformation. Technology had cemented a firm place in the business arena even before the pandemic. Every business was looking forward to scaling up its plans and creating technology-integrated functions. However, the belief that it will take more time to enable digital transformation slowed down the process.…

Benefits of Digital Transformation

Digital Transformation is the infusion of digital technologies into business. It alters the way a company functions. For companies to stay ahead in the competitive curve, making a smooth digital transformation is crucial. This transformation based on the developing technologies re-imagine businesses from their very roots. With a shift in culture and efficient leadership, digital transformation accelerates workflows and strengthens businesses. Often digital transformation is viewed as the mechanism of moving from paper to paperless. Although it is one part of digital transformation, there is more to this transformative process.…

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