GLOBAL EXPANSION WITH CROSS BORDER SaaS VENTURES

For nearly all sectors, recent trends are bringing the dream of a global technology platform closer to reality. The globalization of technology services models has contributed to converging customer expectations and preferences across geographies. Moving from physical to digital channels is, therefore, necessary in order to provide straightforward, omni-channel customer experiences and regulatory-driven product standardization across international borders. The ongoing…

Supercharge Demand Generation with Generative AI

As technology revolutionizes the landscape, companies fiercely compete to design creative means of generating product demand. The incorporation of generative AI has garnered significant interest in demand-generation tactics. The capacity of generative AI, a subset of AI encompassing machine learning models that create novel content or concepts, to augment demand generation initiatives is substantial. By embracing the power of generative…

FROM FЕAR TO FORWARD MOTION: NAVIGATING THЕ FUTURЕ OF ANALYTICS WITH CONFIDЕNCЕ

In today’s data-drivеn world, analytics has become an indispеnsablе tool for businеssеs and organizations across industries. Thе ability to gathеr, analyzе, and intеrprеt data providеs valuablе insights that drivе informеd dеcision-making and stratеgic planning. Howеvеr, as analytics tеchnologiеs advancе and thе volumе of data gеnеratеd continuеs to surgе, a common sеntimеnt еmеrgеs: fеar. Fеar of thе unknown, fеar of data…

How to Help 80 Percent of MSMEs to Become More Digitally Engaged

Governments can convene different players in an economy to support SMEs. In particular, private-sector companies can lend their expertise and provide access to larger clients and investors. These partnerships can also help SMEs develop their capacity. Ultimately, these partnerships can lead to increased innovation and improved economic development. Focus on Southeast Asia The digitalization of MSMEs is an integral part…