TOP 10 CRM FOR SMALL BUSINESSES AND THE BENEFITS

CRM (Customer Relationship Management) is a category of software that aids companies in organizing, managing, and specifically tracking their customer interactions. The CRM can also help you store customer data, which you can efficiently utilize to streamline the sales and marketing operations and increase customer service throughout the entire organization. This data also includes the user activity, client lifetime value, purchase history, and specific notes on the sales interactions. CRM software tracks the behaviour and actions of your present and potential consumers through your business’s website, social media accounts, or…

FUTURE OPPORTUNITIES FOR TECHNOLOGY TO SUPPORT ECONOMIC INCLUSION

Economic inclusion, or having access to formal financial services like bank accounts, credit, and loans, is one of the most effective ways to end poverty cycles. Unfortunately, as many as 1.7 billion individuals worldwide still need bank accounts or access to financial services. Those already economically vulnerable will find it more challenging to improve their circumstances because of this condition. Fortunately, AI and blockchain are only two examples of cutting-edge technology bringing novel approaches to expanding people’s access to formal money. Technology can foster inclusiveness by enabling new ways of…

KEY DRIVERS OF DIGITAL ENGAGEMENT FOR MSMEs

A few key drivers for MSMEs to consider when implementing a digital engagement strategy. These include intentionality, cost-effectiveness, complementarity, and integration. Considering all of these factors, you’ll be well-off on your way to holistically engaging with digital technologies. Intentionality Increasingly, small business support organisations recognise that digital technologies can transform how they support small businesses. As a result, these organisations are experimenting with new methods to reach small businesses. While traditional forms of support still matter to many small businesses, digital technologies have become integral to small businesses worldwide. Creating…

HOW FINTECH IS DISRUPTING THE SMALL BUSINESS LENDING MARKET

In simple words, Fintech is a set of tools or technologies that work toward supporting and enabling financial and banking services. It is an amalgamation of a different set of specialized software and data analysis to foster the needs of the growing economy of SMEs. Its welcoming approach toward Blockchain technology has eliminated intermediaries and provided greater transparency. The Covid pandemic has brought a lot of new things to the world. Be it the virus itself, the vaccines, or the lockdowns. One cannot deny the rising impact of digitisation and…

WEBSITE IMPLEMENTATION AND ENHANCEMENT TOOLS

Running a small business can be difficult. It would help if you managed several things at once; sometimes, burning the candle at both ends isn’t enough. However, this is where technology comes in to help. Small business owners can simplify their work and achieve better results without breaking the bank, thanks to the vast applications of technology. Technology can help small business owners make better use of their limited capital. In some cases, using technology improves efficiency and versatility, making it a natural advancement for processes you may already have…

WHY TECHNOLOGY IS MSME’s BEST OPTION

If you own a small business, technology can be a great help. Apps such as Mint and Credit Karma allow users to plan their finances and make smart decisions, while Mailchimp provides a single platform for marketing and customer relationships. Small business associations are great resources for small business owners and can help them navigate the ever-altering world of technology. Understanding MSME Landscape However, many businesses are not fully leveraging the advantages of technology. They see it as a time-saver but rarely use it to enhance efficiency and reduce costs.…

IMPORTANCE OF DATA SECURITY

Data Security is a recent concern domain for businesses. A careless action can lead to a huge, dangerous effect of data misuse. Thus, it is required to find out strategies to protect the sensitive stuff of your company. But why is data security important? Data is an authentic and unique asset that has the power to create, fetch, save, and exchange for any set of demands an organization puts on for its customer experience. Data protection is the priority that can solve many internal or external corruption or legal access…

WHAT IS CLOUD COMPUTING, AND WHY IS IT ADOPTED?

Cloud computing is the priority-based delivery of IT resources via the Internet with pay-to-use embraced charges.  You can get the flexible offerings of cloud computing services with the pay-to-use facility instead of purchasing and managing the services or products related to computers. The technology-based services brought your business’s work efficiency under your budget, saving time and effort. As per the key benefits associated with cloud computing, companies are eagerly opting for it as the flawless servicing of their processes.  Nowadays, the increasing demand for online data transactions leads to massive…

WHAT’S DRAGGING SMALL BUSINESSES BACK IN THE DIGITAL AGE?

Small businesses have diversified challenges in the modern era of digital surroundings. Technological growth made it compulsory for them to update to exist in the data-driven society.  When it comes to reality, then it might be a now-to-never equation on the spot.  But what is the need for digital transformation for SMEs? It is an active move or process of digitising the business functionality that can give a push to increase employee efficiency and, in turn, hike up productivity. The new technology embrace of small businesses for smart processing can…

AI & AUTOMATION DELIVER GREATER CX IN A DIGITAL WORLD

In the erstwhile Industrial era of the 70-80s, organization size was a very important factor for growth. How large the company is made a huge difference to their fortunes and growth prospects. In the now Digital age, size has seized to remain that critical. Instead, agility has emerged as a key determinant of success. How fast an enterprise can learn and respond to market changes in a highly digital economy, pretty much decides the momentum of gains it stands to make.  Agility is not just about speed, but also about…

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