Consumer habits have changed a lot since the pandemic and the retail market is constantly upgrading to meet the new consumer demands. Here are a few contactless shopping trends that will scale up small businesses in 2022. The past two years have shown us different shades of life, technology and business. Gearing up for a new year now is about…
Category: Marketing
Contactless Shopping Trends to Look Forward in 2022
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Every brand wants to serve its customers the best way possible. Developing and handling a brand can be quite crucial, it is not easy. The brand is not just the business logo to your business’ collaterals, it is much more than this. Your brand develops and guards your reputation and it also displays your customers’ browsing experience about your company. Your brand stands for…
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In the fast-paced and complex world of business, carving a successful name for your small business is a challenge. As the owner of a small enterprise, you may have to take certain decisions for the sustenance and growth of your business that appear to be intimidating. One such decision is entering into an alliance with another company. While there may…
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Most of us hold the perception that influencer marketing is something that is mainly for larger businesses. Ultimately, social media influencers who are on top such as Kim Kardashian can even charge huge amounts of money for one Instagram story. No doubt that expenditure of this type can’t be often afforded by small businesses, and at times even by medium-sized businesses. Also,…
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The year 2020 was a difficult period for small business marketing. After the unforeseen economic halt in March, many SMBs have been functioning with tightened budgets and reduced staff. SMB leaders have strived to use the limited resources in the best possible way to attract customers/clients as we all struggled to face the limitations generated by public health concerns along…
Business Networking5 (1)
Networking…well, although this term has gained popularity since the inception of Internet, it has been in existence from the time humans began interacting with each other! Sociocultural evolution during the Paleolithic age connected people to share information and tips regarding hunting, foraging or fishing. Well, this is networking. With the inception of Internet, especially social media, business networking plays a…
7 Effective Social Media Marketing Tips for Small Business5 (1)
You know how tough multitasking can get if you are on a small marketing team – running all the outlets of your business, or the only person at your company. Social media marketing can seem like a relaxing source of tactic that can make things easier when they get too clumsy and uncomfortable. Hence, every solo person owning a business…
Millennial Marketing – Changing Face of Marketing for Small Businesses0 (0)
Marketing has a lot of variables in it and hence is a very fickle business. You need to vary your target audience when you are marketing. This could include culture, political party, age group, a specific gender, and a hobby. However, first, you need to get to know the basics of millennial marketing and how it can create a successful…