UNLOCKING THE GROWTH OPPORTUNITY FOR MSMEs

In the current economic climate, unlocking growth in micro, small and midsize enterprises is critical for the survival of businesses. Globalization has introduced many new regulations and policies that have a direct impact on the way companies do business. In addition, as India becomes more regulated, businesses are challenged with trying to comply with them. Simplifying business processes and systems…

De-Risk Your Business, by Listening to Your Customers

A successful business is not solely dependent on the products or services you have to sell. Rather it is a complex mix of your products, your marketing, and ultimately your customer experience. But how can you improvise your products, built constructive marketing strategies, and better your CX at the same time? It’s simple really! Listening to your customers has more…

Small Business Strategies That Need to Evolve in 2022

“Customer is King” is a common term referred to in the business world. Be it any industry, you always know that your business entirely works upon your customer’s needs, demands, addressing their pain points via products, service, and the overall experience. As the global pandemic hit, companies have dramatically changed the way they do small business over the course of…

How to Overcome the Challenge of Creating a Brand

Every brand wants to serve its customers the best way possible. Developing and handling a brand can be quite crucial, it is not easy. The brand is not just the business logo to your business’ collaterals, it is much more than this. Your brand develops and guards your reputation and it also displays your customers’ browsing experience about your company. Your brand stands for…

Impacts and 8 Marketing Strategies for Small Business that Suffered from Covid-19

The World Health Organisation has stated the COVID 19 or coronavirus, a pandemic. It’s an unresolved time with several unknowns. We don’t have all the solutions, but there are some pieces of advice for small businesses that may have experienced and still experiencing shifts in their businesses. Everyone has been affected by the coronavirus pandemic, so are the small businesses…