Most of us hold the perception that influencer marketing is something that is mainly for larger businesses. Ultimately, social media influencers who are on top such as Kim Kardashian can even charge huge amounts of money for one Instagram story. No doubt that expenditure of this type can’t be often afforded by small businesses, and at times even by medium-sized businesses. Also,…
Most of the time this turns out to be their major marketing blunder. Marketing strategies often get outdated soon. Thus, it becomes even more important for digital marketers to move alongside the changes and realize their impact on your business. Mobile technology deals with the arrival of responsive web design that has become more and more popular, and even mandatory…
The year 2020 was a difficult period for small business marketing. After the unforeseen economic halt in March, many SMBs have been functioning with tightened budgets and reduced staff. SMB leaders have strived to use the limited resources in the best possible way to attract customers/clients as we all struggled to face the limitations generated by public health concerns along…
Networking…well, although this term has gained popularity since the inception of Internet, it has been in existence from the time humans began interacting with each other! Sociocultural evolution during the Paleolithic age connected people to share information and tips regarding hunting, foraging or fishing. Well, this is networking. With the inception of Internet, especially social media, business networking plays a…
You know how tough multitasking can get if you are on a small marketing team – running all the outlets of your business, or the only person at your company. Social media marketing can seem like a relaxing source of tactic that can make things easier when they get too clumsy and uncomfortable. Hence, every solo person owning a business…
Marketing has a lot of variables in it and hence is a very fickle business. You need to vary your target audience when you are marketing. This could include culture, political party, age group, a specific gender, and a hobby. However, first, you need to get to know the basics of millennial marketing and how it can create a successful…
I have travelled almost all over the country and I have seen an important phenomena across all markets. You will find almost all the competing brands positioned in the same market and they will be stone throw away or next door or ground floor or first floor and this give the opportunity for the consumer to choose from the choices…
Launching your company after creating an innovative service or product that people would like to buy is the initial step of your business. What to do to take the next step of spreading the word about your business or to promote your product? Irrespective of how innovative and the useful product you offer to the world, you cannot survive and…
Running a business has never been a child’s play but the evolving technology and growing reach of the internet and virtual world has made it more complex. It’s equally true that every successful business has a common objective and mindset. They must be well structured, fast and scalable. They have to be competitive, hungry to grow and eager to learn.…
How to develop and grow a well-armed marketing team is of the essence for any developing or small company. Creating and running a sustainable marketing team could be one of the greatest challenges that any small business would face. You need to increase your personnel given your increasing customer base or while venturing into new market opportunities. Managing the twin…