Category: Marketing

Marketing: An Important Aspect in Customer Acquisition, In Spite Having a Great Franchised Brand

Chackochen Mathai

I have travelled almost all over the country and I have seen an important phenomena across all markets. You will find almost all the competing brands positioned in the same market and they will be stone throw away or next door or ground floor or first floor and this give the opportunity for the consumer to choose from the choices that they have to pick their stuff from. For example you find the jewellers, the hair salons, QSR format restaurants, the clothing retail stores and the super markets, computer hardware…

Shoestring Budget Planning for Marketing your Small Business in 2020

Mamta Sharma

Launching your company after creating an innovative service or product that people would like to buy is the initial step of your business. What to do to take the next step of spreading the word about your business or to promote your product? Irrespective of how innovative and the useful product you offer to the world, you cannot survive and sustain in the business unless you have buyers and for that, you need an extensive marketing strategy. Most of the startups have just bottleneck – they face the challenge of…

9 Sales Tools Every Small Business Must Have

Mamta Sharma

Running a business has never been a child’s play but the evolving technology and growing reach of the internet and virtual world has made it more complex. It’s equally true that every successful business has a common objective and mindset. They must be well structured, fast and scalable. They have to be competitive, hungry to grow and eager to learn. It’s particularly true for startups and small businesses that focus on B2B sales. But achieving success in business without relying on certain sales tools is not possible. Here are some…

How to build the Initial Marketing Team

Mamta Sharma

How to develop and grow a well-armed marketing team is of the essence for any developing or small company. Creating and running a sustainable marketing team could be one of the greatest challenges that any small business would face. You need to increase your personnel given your increasing customer base or while venturing into new market opportunities. Managing the twin priorities of considering the customer first with a priority to protect and buckle up the internal talent is a huge juggle that requires a lot of talent and patience. Often…

Try these 8 Digital Marketing Plans to get over the COVID 2019 Crisis this year

Small Enterprise India

Aren’t we all a part of history right now? The COVID-19 contagion has affected every industry and you can be sure it will change everything from the way people go shopping to how they mingle with each other. With over 227,000 coronavirus cases in India, the COVID 2019 outbreak and lockdown is affecting everyone. Events like businesses forced to close their doors, layoffs, salary cuts, no sales, increase in unemployment, and stock market crashes are happening not just in India but all over the world. With governments asking people to…

LinkedIn Marketing Hacks for Small Businesses to use in 2020

Mamta Sharma

Yes, this piece of information is about how to market your small business in 2020 using the LinkedIn platform! You might be extremely excited about your recently launched startup and eager to watch it grow! Is it that simple? Of course, it is if you know how to leverage different networking sites! LinkedIn is one of the most popular and highly professional social networking sites where you can see your business reach new benchmarks! For your business, you need to approach people and great to start with LinkedIn. Start with…

7 Ways Marketing will Change in 2020

Mamta Sharma

With the growing advancement and evolution of modern technology, you can expect the things that are driven by technology to move at the same pace. Digital marketing is one of those things that is going to get affected by the way technology is advancing in 2020. With advanced technology, new tools, and changing algorithms, digital marketers are frequently pacing up with the advancement just to keep up. It’s necessary to stay aware of the continuing trends to remain at the top of the game. Here are the top 7 marketing…

Shoestring Budget Planning for Marketing

Swathi Bhat

Market planning or budget planning plays a major role in business marketing, further providing means for business growth and success. It outlines the costs involved, strategies to implement, smart tactics and estimated results to achieve over a specific time period. Having a good market plan helps the entire team focus and work towards specific goals, which is extremely important for the success of a business. The amount of time spent in creating a good marketing strategy is negligible, when compared to the risks and unexpected failures occurring due to lack…

An “Eggstravaganza” for Egg Lovers

Small Enterprise India

It is the age of start-ups and entrepreneurship. New restaurants and food chains are innovating to get a foothold in the F&B industry and Eggsplore is a great example of food-innovation. Serving a variety of delicious and innovative dishes with eggs as the main ingredient, Eggsplore is a treat to food lovers, especially egg lovers. This fast-food chain started its journey in 2017 and has seen immense success in a short period. However, every business has its ups and downs. Here is Chandresh Kothari, a co-founder of Eggsplore, talking about…

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