Category: Marketing

Chatbots are becoming more popular. The top priority for (almost) every business today is to improve the end-to-end customer experience. Why? It is the key to increasing customer satisfaction and laying the groundwork for long-term customer loyalty. And, with so much customer engagement with brands now occurring somewhere in the digital world—particularly on a brand’s or business’s website—more it’s important than ever for companies to identify all of how they can bridge the gap between them and their customers. Customer service chatbots have quickly become one method of achieving this.…

The e-commerce sales cycle is one way to understand MSMEs’ challenges. In an ideal world, a buyer would click on a link; a fulfillment system would select the product, fill out the customs form, and deliver the shipment to the buyer’s doorstep. However, in developing countries, this kind of convenience is still far away. The weaknesses of an MSME’s e-commerce sales cycle differ from country to country. In some countries, a weak link is in cross-border payment acceptance. Others fail to follow up on after-sales service. MSMEs’ financial condition is…

Developing a community around your products or services is an excellent way to get new customers. MSMEs that lack access to loans or finance can’t buy a sturdy retail space. Flash floods can wipe out all the inventory in one day. Animal breeders don’t have access to weather forecasts, and drought can cause herds to perish. By building a community around your products, you can create a lasting brand name and gain new customers. The global supply chain can be disrupted by natural disasters, which have a severe impact on…

Have you noticed that most start-ups today are solving problems that ease the lives of their customers. From ordering a cab to your doorstep to software that can automate all tasks, businesses are making our (customers) lives faster, easier, safer, and simpler. As a Business Coach working with SME Business owners, I propagate learning from other segments. Do read my earlier write up “Things Small Businesses can adopt from Large Corporate”. Continuing that theme, one of the things SME Business owners can learn from Start-Ups is to rethink the Customer’s…

In the current economic climate, unlocking growth in micro, small and midsize enterprises is critical for the survival of businesses. Globalization has introduced many new regulations and policies that have a direct impact on the way companies do business. In addition, as India becomes more regulated, businesses are challenged with trying to comply with them. Simplifying business processes and systems is essential to unlocking growth in MSMEs. The future of work is highly dependent on the performance of micro, small and mid-sized enterprises, which are crucial for economic growth and…

You must always stand out and shout or show your product in the busy business world. Your primary aim would be to search for a targeted audience or projected consumers how your business product or services would help the end-user, consumer or customer, making their lives more fun and accessible through what they are selling. The process in the world of Business is called Marketing. Making the term accessible creates value or provides utility for the consumers or end-users, resulting in profits for the business house by delivering the product…

The life of entrepreneurship is full of wild rides in pursuit of revenue and customers. The world is ready to tell you which ads you should run or which social media posts you should manage. Some entrepreneurs do not have an endless budget and time to invest in their businesses. It’s good to have thought of collaborating or partnering with other organizations. But the question is, whom to collaborate with? However, it’s better to confirm one main thing for sure, do not collaborate with an organization that has the same…

The contribution of MSMEs has always been central to the growth of an economy. Over the last few years, various steps have been taken by the Government and regulators to strengthen the MSME ecosystem. MSMEs sector has been at the centre of attention for a long time now. While MSMEs in India continue to remain one of the highest employment-generating sectors, their performance in the international markets has much scope for improvement. MSMEs account for 90% of businesses, 60 to 70% of employment and 50% of GDP Worldwide. It is…

A successful business is not solely dependent on the products or services you have to sell. Rather it is a complex mix of your products, your marketing, and ultimately your customer experience. But how can you improvise your products, built constructive marketing strategies, and better your CX at the same time? It’s simple really! Listening to your customers has more benefits than you anticipate. Here’s how formal listening can help your business expand Why do you need to listen to your customers? To know what your customers want Fun fact:…