Blog

LinkedIn Marketing Hacks for Small Businesses to use in 2020

Mamta Sharma

Yes, this piece of information is about how to market your small business in 2020 using the LinkedIn platform! You might be extremely excited about your recently launched startup and eager to watch it grow! Is it that simple? Of course, it is if you know how to leverage different networking sites! LinkedIn is one of the most popular and highly professional social networking sites where you can see your business reach new benchmarks! For your business, you need to approach people and great to start with LinkedIn. Start with…

A Sustainable and AI Farming Practice Introducing Future-Ready Agriculture in India

Mamta Sharma

Sustainable farming solutions in countries with arid climates such as India have caused an increased interest in hydroponic farms that practice growing plants without soil in a nutrient rich water solution. The hydroponic farming serves as an alternative promising farm practice that offers a solution for some serious challenges of crop production such as: Lack of arable land Climate change Deforestation Rising fossil fuel prices Ecosystem degradation Rise of water and food scarcity Simply Fresh India, a 150 acres farm with 22 acres automated greenhouse aimed at making available nutritious…

How are Digital Payments Helping Transform the SME Industry?

Swathi Bhat

In this new age of ecommerce and digital payments, we are walking towards transforming India into a major economic powerhouse. A number of government reforms and initiatives have been introduced with the aim to bring about a huge change in the country’s financial system. SMEs and MSMEs play an important role in improving the economy and are considered as the backbone of the Indian economy. Therefore, the development and progress of these small and medium firms are a top priority. However, issues like roadblocks in the company’s expansion, untimely credit…

6 Tips to Optimize your Business and Support Employees during COVID-19

Mamta Sharma

Coronavirus has already done a big number on us. Some say that it is easily the most searched keyword and the biggest trend in Google search history. It has become the nemesis for schools, restaurants, and also human life especially the elderly. The virus is spreading like wildfire and no one knows when it may stop. Around 30.7 million small businesses have already been affected due to the epidemic and it is just a hard blow to the gut for any country financially. However, some small businesses are thriving in…

Logistics in the E-Commerce Era

Swathi Bhat

The ever-changing e-commerce scene has resulted in major changes in the way logistics work. Certain processes that ensured success in the past years may not necessarily yield the same results today. Owing to the increasing demand from different e-commerce channels as well as new expectations from customers, businesses and logistics companies have started investing in advanced technologies and improved management systems. Implementation of new, advanced logistics and supply chain processes is the key to winning the game in this e-commerce era. The pre e-commerce era merely involved transportation of goods…

Operation Key to Success in Franchising Business

Chackochen Mathai

I have written about various topics such as how to choose the right franchisee, how to be a good franchisor, what are the various things that we need to look at in a franchising business like finding the right location, having the right branding strategy, fixing the best interior possible without compromising the design and the materials prescribed by the franchisor, having the right HR solutions, having the right marketing and then we saw how a franchise manger need to be in a franchising company and the key role that…

7 Ways Marketing will Change in 2020

Mamta Sharma

With the growing advancement and evolution of modern technology, you can expect the things that are driven by technology to move at the same pace. Digital marketing is one of those things that is going to get affected by the way technology is advancing in 2020. With advanced technology, new tools, and changing algorithms, digital marketers are frequently pacing up with the advancement just to keep up. It’s necessary to stay aware of the continuing trends to remain at the top of the game. Here are the top 7 marketing…

Safety Gear for your Business

Sumaiya Khan

From the first stepping stone to its entire life span, a business faces different types and amount of risks. These factors could be the real deal breaker and can harm the business extensively. Business insurance plays an important role in guarding a business’s future against losses. It protects your business’s assets, income and property from liability that may occur during the operation of a business due to unseen incidents. Business insurance saves your business’s future by minimalizing or eliminating financial loss. In a layman language, often referred to as commercial…

Sales Tools every Business must have

Mamta Sharma

Running a business has never been a child’s play but the evolving technology and growing reach of the internet and virtual world has made it more complex. It’s equally true that every successful business has a common objective and mindset. They must be well structured, fast and scalable. They have to be competitive, hungry to grow and eager to learn. It’s particularly true for startups and small businesses that focus on B2B sales. But achieving success in business without relying on certain sales tools is not possible. Here are some…

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