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Smart Business Partnerships

Chaithra M D

A lot of business owners, be it small or large scale businesses, are hesitant to enter into business partnerships, as they believe it to be the kiss of death! But this is a myth and if done right, business partnerships can be highly profitable for the company involved. A partnership in business is a certain type of legal agreement that is made between 2 or more persons for the purpose of handling a business. Each person in this kind of a legal relationship will be a co-owner of the specified…

Women Entrepreneurship and Its Contribution to the Business Ecosystem

Small Enterprise India

It is more difficult for Indian females with entrepreneurial ambitions to succeed. There has been quite a parallel rise in the number of startups and new businesses that are started by men, as the Indian Economy grows simultaneously over the last decade. India has a total amount of 58.5 million entrepreneurs out of which 8.05 million are women entrepreneurs. This adds about only 14% of women entrepreneurs in the Indian business setting. Road to Entrepreneurship is less Travelled It is often very difficult for many women entrepreneurs to succeed that…

7 Must-have Cybersecurity Layers for Small Businesses

Small Enterprise India

There could be many things more threatening than just email hacking for small businesses. The worst could be someone having unauthorized access to your credit card ordering limitless pizzas, making racist comments from your account, or even making bomb threat calls. There are many lives that have become very unfortunate and have suffered the damages of a cybercrime. It has been proven that there are different cybersecurity layers in existence and if these are hacked, businesses could go bankrupt. Hence, small business managers must know about these layers to protect…

Business Networking

Amareta Rodrigues

Networking…well, although this term has gained popularity since the inception of Internet, it has been in existence from the time humans began interacting with each other! Sociocultural evolution during the Paleolithic age connected people to share information and tips regarding hunting, foraging or fishing. Well, this is networking. With the inception of Internet, especially social media, business networking plays a crucial role in business development and helps achieve success, as long as it is done correctly. So, what exactly is business networking? It is a process of building connections and…

Lessons to Learn from Failure as an Entrepreneur

Mamta Sharma

There are multiple variables in business that we need to learn to roll with punches and we find those variables double in size and frequency as entrepreneurs. Failing is inevitable in life and everyone fails at something or the other. Steve Jobs was rejected by many companies, Einstein was an awful student. Other famous personalities like Warren Buffet, Bill Gates, and even Oprah failed at something. Failure is, however, not the end of the world. The way you handle a situation determines who you are as a person and an…

COVID push: Indian small-town retailers going digital with business activity back to normal levels – reveals Ok Credit data

Small Enterprise India

16 out of 36 States and UTs witnessing business activity levels higher than pre-Covid times; Karnataka, Maharashtra, Gujarat, Andhra Pradesh, Tamilnadu & Delhi are trending at 90-95% of their pre-Covid activity levels Businesses in tier 2 and tier 3 cities witnessing faster recovery than tier 1 cities OkCredit witnessed double-digit recovery in business from medical and kirana stores in September 2020 More than 5.5 million small business owners across 2800 cities and nearby rural areas today deal in over 100 types of businesses using OkCredit to track their account receivables…

Which of your Employees are Vulnerable to Cyber-attacks?

Mamta Sharma

Cyber-criminals nowadays are going after your employees instead of your business systems. One of the leading reasons why there are data breaches around the world against organizations is due to the cyber-attacks that aim at individuals rather than the software. According to the experts, there are clear reasons behind this. It is quite easier to target people who are not that complex instead of targeting a much updated operating system or cloud system. These attackers follow the weakest chain. Threat to Businesses Some of the major challenges to businesses are…

Survival Story of Prosmit

Small Enterprise India

We had a candid interview with Mr. Amish Shah, Business Chief/ Director of Prosmit. Being an MBA from Gujarat University, he holds more than 15+ years of marketing experience across national & international markets. Amish prefers to describe himself as a Marketeer at Heart, Salesman by Head, and Entrepreneur in Genes. He is a self-learned Digital Marketer who got in-roads into Digital Marketing when Facebook was just born or Youtube was not acquired by Google. After having more than a decade-plus journey in Digital Marketing, he’s today one of the…

5 Greatest Cyber Security Threats Small Businesses Face and Ways to Combat

Mamta Sharma

Small Businesses face equal cybersecurity threats as large enterprises. A common myth for small businesses is the idea of security being so obscure that your business is considered too small a target. However, this is not the case. Attackers can target thousands of small businesses at once as they can increasingly automate attacks. Small businesses are often more targeted as they have less awareness of threats, less time and resources to invest in cybersecurity, and less stringent technological defenses. However, they are no less lucrative targets at the same time.…

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