10 Best Tips for Successful Content Marketing
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In the age of digital marketing, content plays a dominant role in making or breaking your business. In a survey, it was found that content marketing generates approximately three times as many leads for your business as traditional marketing. Content marketing is also more cost effective as it costs 62% less than other types of marketing. These figures clearly establish…

Startups: How Peer-Support Networks Can Help
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Launching a startup is a substantial step and surviving in a hostile business environment is even scarier. But that doesn’t mean it eliminates the chances of survival and success. In the case of startups, due to lack of experience, a strong peer-support network comes to the rescue. A peer-support network refers to the term where people in the same situation/…

Fintechs are Best Placed to Disrupt the MSME Finance Gap
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Indian financial system has traditionally not been a level playing field between large enterprises versus small businesses. The MSMEs have had a raw deal on financing in India. This is because, by their very name, Micro, Small and Medium Enterprises (MSMEs) are generally small. So will the big firms keep getting bigger, to the point of “too big to fail”? Is…

Managing Differences and Conflict Resolution – A Skill Must to be Developed in Family Business
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Longstanding family conflict can bring a family business to its knees. It saps energy and happiness and holds back the business from functioning optimally. The first step in resolving longstanding conflict is recognizing that the consequences of avoiding an issue are worse than the emotional discomfort of discussing it. Let us look at an example of a family that succeeded…

Email Marketing
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Email marketing is a way of reaching out to people via emails and successfully turning them into valuable customers. Emails help connect with customers and build trustworthy relationships. If you know to use it right, email marketing can serve as one of the best marketing strategies, with low costs and significant profits. Moreover, many small businesses have limited budgets for…

Small Businesses – The Pros and Cons of Partnering with a 3PL
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Every business needs a well-planned logistics strategy in order to run its operations smoothly. While some organisations prefer an in-house logistics system, many others go for third party logistics (3PL) companies. 3PL companies have a separate warehouse for the storage of products and provide services for assembly, packaging, shipping, delivery and customer support when an order is placed. It is…

5-Step Cyber Protection Plan for Employees Working from Home
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It is quite a challenge to protect employees while they are working from home. Many IT teams find it difficult to pull this task off. As the organizations are following the government’s rules and shifting their offices to employees’ homes due to the COVID-19 pandemic, cyber attacks are increasing as well putting companies at more risks. Home security networks are…

Importance of Phishing Awareness Training to your Employees
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Today the most common and dangerous email threats, phishing attacks are something that every modern organization in this day and age face at least once. Attackers are increasingly exploiting our reliance on email communication in this digital era. This is evident with the incident that nearly half of the said phishing attempts had been successful last year in 2020. However,…