In the age of digital marketing, content plays a dominant role in making or breaking your business. In a survey, it was found that content marketing generates approximately three times as many leads for your business as traditional marketing. Content marketing is also more cost effective as it costs 62% less than other types of marketing. These figures clearly establish…
Launching a startup is a substantial step and surviving in a hostile business environment is even scarier. But that doesn’t mean it eliminates the chances of survival and success. In the case of startups, due to lack of experience, a strong peer-support network comes to the rescue. A peer-support network refers to the term where people in the same situation/…
Indian financial system has traditionally not been a level playing field between large enterprises versus small businesses. The MSMEs have had a raw deal on financing in India. This is because, by their very name, Micro, Small and Medium Enterprises (MSMEs) are generally small. So will the big firms keep getting bigger, to the point of “too big to fail”? Is…
Longstanding family conflict can bring a family business to its knees. It saps energy and happiness and holds back the business from functioning optimally. The first step in resolving longstanding conflict is recognizing that the consequences of avoiding an issue are worse than the emotional discomfort of discussing it. Let us look at an example of a family that succeeded…
Email marketing is a way of reaching out to people via emails and successfully turning them into valuable customers. Emails help connect with customers and build trustworthy relationships. If you know to use it right, email marketing can serve as one of the best marketing strategies, with low costs and significant profits. Moreover, many small businesses have limited budgets for…
Are you a budding entrepreneur with several innovative ideas, but not sure if they would be successful? Are you brainstorming on developing a product but don’t know how to execute your ideas? Are you confused about where to begin? These are some of the most common questions that bother every entrepreneur. The process of developing a new product from concept…
With globalization and digital technology, search engine optimization (SEO) has proved to be a huge success for businesses of all sizes. With businesses going online, SEO has become a key medium to introduce products to the world. This technique of diverting targeted website traffic from various search engines like Google, Bing and Yahoo to your website is known for numerous…
Every business needs a well-planned logistics strategy in order to run its operations smoothly. While some organisations prefer an in-house logistics system, many others go for third party logistics (3PL) companies. 3PL companies have a separate warehouse for the storage of products and provide services for assembly, packaging, shipping, delivery and customer support when an order is placed. It is…
It is quite a challenge to protect employees while they are working from home. Many IT teams find it difficult to pull this task off. As the organizations are following the government’s rules and shifting their offices to employees’ homes due to the COVID-19 pandemic, cyber attacks are increasing as well putting companies at more risks. Home security networks are…
Today the most common and dangerous email threats, phishing attacks are something that every modern organization in this day and age face at least once. Attackers are increasingly exploiting our reliance on email communication in this digital era. This is evident with the incident that nearly half of the said phishing attempts had been successful last year in 2020. However,…