Month: May 2021

Startups: How Peer-Support Networks Can Help

Sumaiya Khan

Launching a startup is a substantial step and surviving in a hostile business environment is even scarier. But that doesn’t mean it eliminates the chances of survival and success. In the case of startups, due to lack of experience, a strong peer-support network comes to the rescue. A peer-support network refers to the term where people in the same situation/ experience help each other both practically and emotionally. In business terminology, a group of people/experts from similar business background and experience come together to help each other succeed in the…

Managing Differences and Conflict Resolution – A Skill Must to be Developed in Family Business

Dr N. Krishnan

Longstanding family conflict can bring a family business to its knees. It saps energy and happiness and holds back the business from functioning optimally. The first step in resolving longstanding conflict is recognizing that the consequences of avoiding an issue are worse than the emotional discomfort of discussing it. Let us look at an example of a family that succeeded in resolving longstanding conflict. The family, moving from its second to third generation of family operation and ownership, had hit a snag: Conflict was hindering the generational transition. The conflict…

Email Marketing

Swathi Bhat

Email marketing is a way of reaching out to people via emails and successfully turning them into valuable customers. Emails help connect with customers and build trustworthy relationships. If you know to use it right, email marketing can serve as one of the best marketing strategies, with low costs and significant profits. Moreover, many small businesses have limited budgets for marketing. That is when email serves as one of the easiest and most cost-effective marketing techniques. Why Email marketing? As per research, about 91% of customers go through their mail…

Key Points to Implement SEO in Small Businesses

Amareta Rodrigues

With globalization and digital technology, search engine optimization (SEO) has proved to be a huge success for businesses of all sizes. With businesses going online, SEO has become a key medium to introduce products to the world. This technique of diverting targeted website traffic from various search engines like Google, Bing and Yahoo to your website is known for numerous advantages that help to take businesses to the next level. Some advantages of SEO include increased website traffic, cheap method of advertising, better brand awareness, high social media exposure etc.…

Small Businesses – The Pros and Cons of Partnering with a 3PL

Swathi Bhat

Every business needs a well-planned logistics strategy in order to run its operations smoothly. While some organisations prefer an in-house logistics system, many others go for third party logistics (3PL) companies. 3PL companies have a separate warehouse for the storage of products and provide services for assembly, packaging, shipping, delivery and customer support when an order is placed. It is a good alternative to leasing a warehouse, which involves forming your own team and managing the entire process on your own. Small businesses don’t usually have the required time and…

5-Step Cyber Protection Plan for Employees Working from Home

Mamta Sharma

It is quite a challenge to protect employees while they are working from home. Many IT teams find it difficult to pull this task off. As the organizations are following the government’s rules and shifting their offices to employees’ homes due to the COVID-19 pandemic, cyber attacks are increasing as well putting companies at more risks. Home security networks are less secure than the company networks which puts the employees working from home at a greater risk of falling for cyberattacks like phishing or business compromising emails. There already has…

Importance of Phishing Awareness Training to your Employees

Small Enterprise India

Today the most common and dangerous email threats, phishing attacks are something that every modern organization in this day and age face at least once. Attackers are increasingly exploiting our reliance on email communication in this digital era. This is evident with the incident that nearly half of the said phishing attempts had been successful last year in 2020. However, what is the basis of phishing? IT security professionals must realize how such attacks function so they can guard expected victims from the end-users that phishing targets. Imagine the situation…

10 Technology Trends 2021 for Small Businesses

Small Enterprise India

Some people in the old days (1960-1990) watched sci-fi movies and read sci-fi books to only get entertained. They also believed that those technologies would forever remain caged inside those books and never come to life. However, the wheel of science and technology turned and reshaped the world by materializing those technologies in day-to-day lives. It isn’t the least bit exaggerated when we say this but today’s business world is exponentially dominated and inspired by technologies. As there has been the digital revolution of desktops, smartphones, and laptops, there has…

Top 8 Most Common Legal Mistakes Made By Startups

Small Enterprise India

It is not a piece of cake to set up a startup. It needs quite a bit of effort and resources to create a successful business idea and commence its operation. Many tasks need determination and focus to launch a certain product in the market, safe and sound. As there are several to consider before making a reliable market product, the founders generally disregard the legal and official requirements of their startup during their initial stage. Due to this, the founders fail in creating a firm and legal foundation for…

LeadSquared Partners With Savex Technology To Expand Its Business Footprint

Small Enterprise India

LeadSquared, a Bengaluru based sales automation SaaS platform known for driving high-velocity sales with its solutions – Sales Execution CRM, Marketing Automation & Field Force Solution, – today announced its partnership with Savex Technologies Private Limited. The partnership aims to leverage Savex’s large customer network and LeadSquared’s sales automation capabilities to help small-to-mid-sized, new-age businesses realize their full digital transformation potential. Today, Savex Technologies is one of the largest information and communication technology distributor in India. It is a customer-oriented technology-aware IT solutions company providing a wide range of products…