When business ventures/entrepreneurs aim at targeting and solving social issues, it is called social entrepreneurship. While most entrepreneurs are profit-driven, social entrepreneurs’ ventures are mainly not for profit. They often target areas like poverty, healthcare, environmental issues and community development. This kind of entrepreneurship makes the most of out of social media to reach out to people for funds i.e.…
The internet has now become an inseparable part of every people and business. But every time a person (employee in general) opens any web browser, they potentially expose their organization to unknown threats and different types of malware, ranging from phishing threats to ransomware to Trojans and much more. It is, therefore, necessary for every organization to deploy a robust…
Phishing is all about email fraud, which is a type of cyber-attack. A fraudulent person tricks the victims of such a crime into sharing their sensitive information such as passwords, financial information, and usernames. Phishing emails are one of the most popular ones and threatening online crimes that can target thousands of people at once. The advance form of this…
The World Health Organisation has stated the COVID 19 or coronavirus, a pandemic. It’s an unresolved time with several unknowns. We don’t have all the solutions, but there are some pieces of advice for small businesses that may have experienced and still experiencing shifts in their businesses. Everyone has been affected by the coronavirus pandemic, so are the small businesses…
Privacy is not a new thing. In our normal life also, people had been locking their secrets in cabinets / safe or been using curtains / doors / tainted glass to prevent unnecessary disclosure of their internal things etc. However, in modern time, as more of our data becomes digitized & we share more information online, we interact with several…
A concept design solution for strategic business documents We have a candid interview with Mr. Manish Chaudhary, founder – Minkoos. A Post Graduate in operations management with 15+ years of professional experience across critical to business domains, Manish, worked closely with business promoters & C-Level executives of the leading organization from ITeS, Telecom, Pharma & Healthcare. He has learned and…
Most of us hold the perception that influencer marketing is something that is mainly for larger businesses. Ultimately, social media influencers who are on top such as Kim Kardashian can even charge huge amounts of money for one Instagram story. No doubt that expenditure of this type can’t be often afforded by small businesses, and at times even by medium-sized businesses. Also,…
Most of the time this turns out to be their major marketing blunder. Marketing strategies often get outdated soon. Thus, it becomes even more important for digital marketers to move alongside the changes and realize their impact on your business. Mobile technology deals with the arrival of responsive web design that has become more and more popular, and even mandatory…
There is a great deal of buzz revolving around digital maturity recently, and that is for very good reason. Digital maturity supplies organizations with planned advantages over opponents because it permits them to maintain and attract top candidates, also it permits them to be stronger and more flexible against both technical and market trend disorders. As the pressure of innovation…
Automation is now a necessity for marketing and bigger business, credit goes to a new variety of full-grown technology that is available for each one to use. As of now, all sorts of brands can generate automated processes of their own to convert their businesses into a more efficient, productive, and – most importantly – profitable enterprise. Business leaders wear…