Month: February 2021

6 Ways Browser Isolation can Protect Small Business against Cyber Threats

Small Enterprise India

The internet has now become an inseparable part of every people and business. But every time a person (employee in general) opens any web browser, they potentially expose their organization to unknown threats and different types of malware, ranging from phishing threats to ransomware to Trojans and much more. It is, therefore, necessary for every organization to deploy a robust and stringent security system to combat such threats. This is where Browser Isolation comes into play. It plays a crucial role, as with it you can separate your web browsing…

5 Simple Steps to Secure Your Business against Phishing Attacks

Mamta Sharma

Phishing is all about email fraud, which is a type of cyber-attack. A fraudulent person tricks the victims of such a crime into sharing their sensitive information such as passwords, financial information, and usernames. Phishing emails are one of the most popular ones and threatening online crimes that can target thousands of people at once. The advance form of this crime is Spear Phishing. It attacks a few targets using personalized emails. This personalization creates an assurance in the victim’s mind that the email is not a hoax. COVID 19…

Impacts and 8 Marketing Strategies for Small Business that Suffered from Covid-19

Mamta Sharma

The World Health Organisation has stated the COVID 19 or coronavirus, a pandemic. It’s an unresolved time with several unknowns. We don’t have all the solutions, but there are some pieces of advice for small businesses that may have experienced and still experiencing shifts in their businesses. Everyone has been affected by the coronavirus pandemic, so are the small businesses which are feeling unprotected right now. We are here to guide you recognize the next best step for your business. We understand that the present situation is not in favor…

Artistic Journey of Minkoos

Small Enterprise India

A concept design solution for strategic business documents We have a candid interview with Mr. Manish Chaudhary, founder – Minkoos. A Post Graduate in operations management with 15+ years of professional experience across critical to business domains, Manish, worked closely with business promoters & C-Level executives of the leading organization from ITeS, Telecom, Pharma & Healthcare. He has learned and nurtured his business sense and excelled in his strategic thinking ability while working with leading brands like TATA, EXL, Vodafone, etc. Being a Six Sigma professional, he is keen on…

8 Influencer Marketing Tips for Small Businesses

Mamta Sharma

Most of us hold the perception that influencer marketing is something that is mainly for larger businesses. Ultimately, social media influencers who are on top such as Kim Kardashian can even charge huge amounts of money for one Instagram story. No doubt that expenditure of this type can’t be often afforded by small businesses, and at times even by medium-sized businesses. Also, social media is now occupying a sizeable division of the marketing sector, at the same time it is turning out to be increasingly effective for many business markets. That’s the reason…

8 Ways to Keep Pace with Small Business Marketing Trends

Small Enterprise India

Most of the time this turns out to be their major marketing blunder. Marketing strategies often get outdated soon. Thus, it becomes even more important for digital marketers to move alongside the changes and realize their impact on your business. Mobile technology deals with the arrival of responsive web design that has become more and more popular, and even mandatory in the digital marketing domain. The transfer towards small-screen enhancement is so far in full swing and all probabilities will continue to progress further. In this stage, both, IoT and…

5-Step Digital Maturity for Small Businesses in 2021

Mamta Sharma

There is a great deal of buzz revolving around digital maturity recently, and that is for very good reason. Digital maturity supplies organizations with planned advantages over opponents because it permits them to maintain and attract top candidates, also it permits them to be stronger and more flexible against both technical and market trend disorders. As the pressure of innovation continues to hover over industries, digital maturity calls to be the top priority for them. What Digital Maturity is? For starters, it is much more than simply using fresh technology.…

6 Step Automation Process for Small Businesses

Mamta Sharma

Automation is now a necessity for marketing and bigger business, credit goes to a new variety of full-grown technology that is available for each one to use. As of now, all sorts of brands can generate automated processes of their own to convert their businesses into a more efficient, productive, and – most importantly – profitable enterprise. Business leaders wear many hats now. From reporting to external stockholders, settling internal processes, and taking care of customer expectations, it usually feels as if there isn’t much time in a day to…

Union Budget 2021 : What’s in for MSMEs

Small Enterprise India

Finance Minister Nirmala Sitharaman presented the Union Budget 2021 on 1st of February. Multiple schemes for various sectors were covered in the Budget presentation including MSMEs and startups. Just like all other industries, the MSME sector has also been greatly impacted by the pandemic which eventually lead to the shutdown of various businesses and an increase in unemployment. Although this pandemic has not ended even now, small businesses are slowly rising from the ashes and that is why Budget 2021 was a crucial event for all of them. Let us…

COVID 19 – A Catalyst for the Next Wave of Innovation

Small Enterprise India

The phenomenon, such as pandemics and economic recessions, change the track of businesses, economies, and on a larger scale of government’s decisions thus change the course of history. SARS Pandemic 2002-2004 similar to COVID-19 Talking about recent times, the pandemic of SARS of 2002-2004 brought about a spectacular growth of a then- not so big e-commerce company titled Ali Baba and aided in establishing it at the top of retail in Asia. This growth was made even larger by underlying eagerness around human contact and traveling, very close to the current situation…

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