5-Step Digital Maturity for Small Businesses in 2021

There is a great deal of buzz revolving around digital maturity recently, and that is for very good reason. Digital maturity supplies organizations with planned advantages over opponents because it permits them to maintain and attract top candidates, also it permits them to be stronger and more flexible against both technical and market trend disorders.

As the pressure of innovation continues to hover over industries, digital maturity calls to be the top priority for them.

What Digital Maturity is?

For starters, it is much more than simply using fresh technology. Digital maturity needs a wide, cross-functional plan of implementing, nurturing, and constantly developing new technologies to operate growth.

What happens post-digital transformation?

If you are playing your cards right, you will attain digital maturity. That’s an accomplishment worth pushing for: As per the study from Deloitte, fifty percent of digitally mature companies record higher net gain margins and increased revenue when compared to the company average.

Digital transformation includes a succession of steps that are built on each other as tech is acquired and executed with the end goal of generating a digitally mature organization.

The very first step is to examine all the incidental assets that might already be upholding digital transformation – making use of integrated communication platforms or shared data, for example.

Thereafter comes an intentional attempt to make the procedures digital, more streamlined and cloud-based. Companies begin to develop strategies, identify technologies and reconfigure budgets to make this the primary objective. The broad advantages of digital transformation are yet to be experienced at this point, however, the underlying infrastructure has been built.

Once the integral parts are up and running, the priority becomes amalgamating the technologies and workflows as smoothly as possible. At this point, the gains of digital transformation begin to become more evident, which leads to an increased institutional buy-in.

The last step is to boost all digital-led operations, after which organizations can regard themselves as digitally mature. Progressing along the alteration journey requires apt strategy and resources, or else digital maturity will remain unattainable forever. Here are the ways to push your company to digital maturity.

1. Nurture Digital Leaders for Digital Maturity

Digital maturity alteration is precisely as much about the individuals within a company as it is about technology. Since digital maturity does not happen naturally, it will stumble and stall in the absence of leaders who motivate their institutions to prioritize digital progress.

Leaders must provide optimism, effort, insight, and engagement to the people in their company to develop a culture that will challenge the digital status quo. Digital leaders are ought to push their companies to welcome tech first in pursuit of new advantages and smart solutions.

President of JKL Worldwide, Jeremy Larner, is a distinguished example of how a digital leader looks like. His company supervises an art investment platform that utilizes its online orientation to grab investors across the world.

Companies can nurture their digital leaders by assessing leadership qualities like growth, collaboration, and inclusion. They may also upgrade younger employees sooner. Experimentation and risk-taking are essential to spot in digital leaders, too, as those powers mark the people most suited for an unsettled, tech-driven future.

2. Enhance the Employee Experience

Having employees who use, know, and can learn to adapt to technology is important for digital maturity. And there must be a mutual feeling about this. Organisations that are technologically behind the times will face difficulties in holding tech-savvy employees.

Qualified people have their choice of employers currently, and they consistently select companies that accept technology and support it organically. In reality, that means organizations that make use of technology to increase the efficiency of work are engaging and productive. In place of always moving forward with a client-first mentality, the digital alteration must focus on the working experience as well.

3. Collaboration

Organizations should not be hesitant of grabbing the opportunity of working with external dealers in producing their digital plan. Relationships with business associates provide vital resources, such as intellectual property and technology. Expanding outside of an institution’s IT team permits it to grow, innovate and evolve.

4. Encourage a Digital Culture

Digital culture can (and must) precede digital alteration. A survey by Usabilla conducted in 2019 found that forty-one percent of respondents opine that their present culture is a hurdle to digital alteration. In digital cultures, workers are keen to replace traditional systems with the latest technologies, open to the notion of experimentation and uncertainty, and devoted to engineering innovation and improvement into everything. Even a thing intangible as optimism is essential. As per a survey from Janeiro Digital (digital business consultancy), around eighty-five percent of logistics industry employees think that their organization lags when it comes to digital maturity. Almost twenty-five percent of respondents attribute that to an absence of support and enthusiasm for change. Now you know that digital transformation serves you with just an alteration from the status quo to a thing that is improved.

5. Adaptation

Digital maturity transformation has no endpoint. To carry on with the strategic competitiveness, businesses must continuously assess and adopt technology all over the business lines for the sake of optimizing every technological offering and alterations in the marketplace. To become digitally more mature, businesses must adopt a proactive mindset towards creating a strategy and culture that will permit them to be competitive and adaptive as market demands and technology continue to advance.


Institutions that are looking to upgrade or alter their digital maturity must prioritize leadership in such a way that it furnishes a culture that focuses on technological enablement, gets together with business partners, sets priorities for digital plans, and focuses on perpetual evolution and improvement. Digital maturity is a marked accomplishment, but it is never the endpoint. As more organizations reach this status, they will need to keep growing and innovating to be evident and exceptional.

Mamta Sharma


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