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7 Effective Social Media Marketing Tips for Small Business

Mamta Sharma

You know how tough multitasking can get if you are on a small marketing team – running all the outlets of your business, or the only person at your company. Social media marketing can seem like a relaxing source of tactic that can make things easier when they get too clumsy and uncomfortable. Hence, every solo person owning a business should invest his/her time in social media marketing. However social media isn’t that easy either. A lot of time that people spend on their mobile phones is on social media…

Smart Ways to Use Debt to Succeed

B. Sai Shrita

Could you ever imagine that debt and taxes can make smart entrepreneurs rich? It is not about career opportunities, earning potential or being rich or poor, it is purely financial education. Why do you think some businesses take huge amount of debt and are easily avoiding taxes legally and ethically, while others constantly struggle with it? Get to know how they do it and avoid any loss due to ignorance and pave your path to success, consistently and efficiently. How to use debt smartly? Debt is the money that is…

Millennial Marketing – Changing Face of Marketing for Small Businesses

Mamta Sharma

Marketing has a lot of variables in it and hence is a very fickle business. You need to vary your target audience when you are marketing. This could include culture, political party, age group, a specific gender, and a hobby. However, first, you need to get to know the basics of millennial marketing and how it can create a successful business for you. How Millennial Taking Over Marketing The millennial generation is right on the brink of taking over the baby boomers as the current largest living generation all over…

Does your Business need a CRM?

Neetu Vijoy Bansal

Before we answer the million-dollar question, lets quickly understand “ What is CRM”  CRM or Customer Relationship Management refers to all strategies, techniques, tools, and technologies used by businesses for developing, retaining and acquiring customers. In today’s digital world it also stands for a set of  tools that allow a company to manage and analyse its own interactions with its past, current and potential customers. Now allow me to introduce you to HubSpot HubSpot is an all-in-one marketing, sales, and service platform built to help you implement inbound and grow better.…

Green Supply Chain Management and SMEs

Swathi Bhat

In this highly competitive 21st century, it has become very crucial for businesses to have an efficient supply chain management (SCM) system for surviving in the market. In any business, SCM plays an important role in meeting the market demands and customer needs. At first, SMEs faced challenges in developing a good SCM system owing to their lack of resources. However, the amazing technological advances today have opened better opportunities for SMEs to compete in the global marketplace. Of late, there has been an increase in environmental and social awareness…

5 Top Technology Trends for Small Businesses

Amareta Rodrigues

Globalization and technology have made it a lot easier for entrepreneurs to fulfil their dreams. Opportunities for businesses of all sizes to grow and succeed are innumerable. With promising trends emerging each and every year, more and more entrepreneurs are venturing into the world of business. The evolving technology is transforming the way people are developing and running their businesses. Understanding the fact that technology plays a vital role in the growth and efficiency of a business, vendors are developing tech tools that are highly beneficial and cost-effective too. The…

7 Killer Growth Strategies for Small Businesses

Mamta Sharma

Starting and sustaining as a small business is actually cumbersome in today’s tough economy landscape. Do you know there are only 50% of the startups that could survive for 5 years and only a few of them could make it to the top 10? This graph manifests how grueling and difficult it is to survive and sustain in today’s world. Absence of the right growth strategy is one of the major causes of most of the startups’ failure. Creating a well-planned and effective business growth strategy coupled with several other…

Operation Key to Success in Franchising Business

Chackochen Mathai

I have written about various topics such as how to choose the right franchisee, how to be a good franchisor, what are the various things that we need to look at in a franchising business like finding the right location, having the right branding strategy, fixing the best interior possible without compromising the design and the materials prescribed by the franchisor, having the right HR solutions, having the right marketing and then we saw how a franchise manger need to be in a franchising company and the key role that…

When is the right time to start your business leaving your job?

Mamta Sharma

Have you ever felt like your money goes by as swiftly as it comes to you? Fear not, we have all been there and it is truly frustrating. But we have a solution for you. From the moment when you decided to leave your ongoing monotonous work and start a tech start-up, we also have found out the best ways for you to take the necessary steps for seeing through your start-up’s beginner days. As simple as it may sound, it, however, is a truly arduous and mind breaking task…

Changing Role of HR in Post-COVID-19 and Beyond

Mamta Sharma

COVID-19 has certainly become the pandemic that has inspired us to respect mother-nature and human relations. It has been spreading like wildfire and only bodies are remaining behind in this outbreak. It also will affect the world’s economy due to the lockdown. Impacts almost Every Sector By 2020 the IMF has predicted that 3% of the world economy would be contracted which was around 2.3% during 2019. It has been rumored that one of the worst recessions the world will ever see is about to surface. It will have a…

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