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Importance of Phishing Awareness Training to your Employees

Today the most common and dangerous email threats, phishing attacks are something that every modern organization in this day and age face at least once. Attackers are increasingly exploiting our reliance on email communication in this digital era. This is evident with the incident that nearly half of the said phishing attempts had been successful last year in 2020. However, what is the basis of phishing? IT security professionals must realize how such attacks function so they can guard expected victims from the end-users that phishing targets. Imagine the situation…

10 Technology Trends 2021 for Small Businesses

Some people in the old days (1960-1990) watched sci-fi movies and read sci-fi books to only get entertained. They also believed that those technologies would forever remain caged inside those books and never come to life. However, the wheel of science and technology turned and reshaped the world by materializing those technologies in day-to-day lives. It isn’t the least bit exaggerated when we say this but today’s business world is exponentially dominated and inspired by technologies. As there has been the digital revolution of desktops, smartphones, and laptops, there has…

Top 8 Most Common Legal Mistakes Made By Startups

It is not a piece of cake to set up a startup. It needs quite a bit of effort and resources to create a successful business idea and commence its operation. Many tasks need determination and focus to launch a certain product in the market, safe and sound. As there are several to consider before making a reliable market product, the founders generally disregard the legal and official requirements of their startup during their initial stage. Due to this, the founders fail in creating a firm and legal foundation for…

LeadSquared Partners With Savex Technology To Expand Its Business Footprint

LeadSquared, a Bengaluru based sales automation SaaS platform known for driving high-velocity sales with its solutions – Sales Execution CRM, Marketing Automation & Field Force Solution, – today announced its partnership with Savex Technologies Private Limited. The partnership aims to leverage Savex’s large customer network and LeadSquared’s sales automation capabilities to help small-to-mid-sized, new-age businesses realize their full digital transformation potential. Today, Savex Technologies is one of the largest information and communication technology distributor in India. It is a customer-oriented technology-aware IT solutions company providing a wide range of products…

How to Write your Business Plan – Step-by-Step Guide

Though business strategies alter in terms of scope and length, every successful business strategies contain common components. The strategy must take into account your specific business along with its environment. Below are certain sections that you can include in your business strategy: 1. Executive Summary The executive summary is a sketch of the main points incorporated in your business strategy and is mostly contemplated as the most essential section. It is generally the first division that a potential lender or investor will read, and can be the only division to…

A Complete Guide to Choose Right Business Model for your Start-Up

Is becoming an entrepreneur your dream? Are you flooded with business ideas? Are you passionate about starting your own business? Then hold on, and think once again. In this competitive world, where about 100 million start-ups launch every year, make sure your business idea fits in the market. The ultimate aim of any business is to generate revenue. The foremost step to be kept in mind before initiating a start-up should be a well-planned business model that provides an overview of your efforts and expectations. Wondering! What exactly a Business…

Role of Customer Service in B2B Business Model

Out of many businesses around us B2B suppliers and companies are the ones on which most of the market depends. The sale approach and marketing strategy of these businesses are very different from that of B2C businesses. Customer service brings exceptional value to the business. There should be a desired need in companies to provide effective customer services. In this article, you will learn how customer service and support services are important in B2B businesses. Before this, it is very important to know what B2B business means. What is B2B…

Success Story of Hotfoot – Simplifying loan lending process for Loan Aggregators

We had a candid interview with Mr. Vivek Naidu, CEO and founder of Hotfoot. Vivek is the Founder & CEO of Hotfoot Technology Solutions Pvt. Ltd, a new-age FinTech / Credit Tech Platform that provides optimum end-to-end business solutions to Financial Institutions.  He has done his Master’s in Financial Management. Being born in a business family largely laid the foundation for his current business outlook that the business must be customer-centric to be able to survive.  As a first-generation entrepreneur, a vision to transform the way people avail loans led him to…

5 Causes Women in Ecommerce Should Stand for Each Other

Female entrepreneurs are continuously making their space in the world of business by accepting new challenges each day and are achieving great success. As per the non-profit corporation Catalyst, females hold at most 6 percent of CEO posts in the S&P 500. However, that percentage bounces considerably when we look at eCommerce, as Amazon data firm Jungle Scout reports that 32 percent of the sellers are females. Yet even this data discloses a gender gap in business. Females have hurdles that are different from their male equivalents while managing an eCommerce business. And getting the proper support…

Aspire Media launches Small Enterprise USA Portal

Connecticut, 21 April 2021: Aspire Media, one of the fastest-growing publication houses, and entrepreneurship media, has expanded its services to the US with the advent of Small Enterprise USA (www.smallenterpriseusa.com), a portal for American entrepreneurs. The portal will strive to educate SMBs through insightful content, webinars, and masterclasses. Our weekly newsletters will help enlighten entrepreneurs to venture into and promote their business seamlessly. There are over 30.7 Million Small Businesses in the U.S. which account for 99.9 percent of all U.S. Small businesses (SBA, 2019). According to the Small Business…