Small Enterprise Webinar Series #21
Blog
Survival Story of Prosmit
We had a candid interview with Mr. Amish Shah, Business Chief/ Director of Prosmit. Being an MBA from Gujarat University, he holds more than 15+ years of marketing experience across national & international markets. Amish prefers to describe himself as a Marketeer at Heart, Salesman by Head, and Entrepreneur in Genes. He is a self-learned Digital Marketer who got in-roads into Digital Marketing when Facebook was just born or Youtube was not acquired by Google. After having more than a decade-plus journey in Digital Marketing, he’s today one of the…
5 Greatest Cyber Security Threats Small Businesses Face and Ways to Combat
Small Businesses face equal cybersecurity threats as large enterprises. A common myth for small businesses is the idea of security being so obscure that your business is considered too small a target. However, this is not the case. Attackers can target thousands of small businesses at once as they can increasingly automate attacks. Small businesses are often more targeted as they have less awareness of threats, less time and resources to invest in cybersecurity, and less stringent technological defenses. However, they are no less lucrative targets at the same time.…
Great Protection Tips against Cyber Attacks when Working from Home during COVID-19
In response to the COVID-19 pandemic, many businesses are adopting work-from-home strategies so it is a given that cybersecurity is a trending issue. To target individuals and companies, cybercriminals are searching for opportunities to exploit coronavirus. Below are some ways in which businesses and employees can protect themselves online. Working from home is the new Normal As the world is trying to cope with the deadly COVID-19 and trying to find solutions to stop the spread of this pandemic, many of the common mass is trying to settle into a…
Managing Family Business Conflicts
THE MAJORITY OF INDIAN FAMILY OWNED BUSINESSES ARE LIKELY TO FAIL BECAUSE OF INTERNAL CHALLENGES – WITH THE KEY ISSUE BEING INEVITABLE – AND DESTRUCTIVE – FAMILY CONFLICTS. SO IF A FAMILY WANTS TO PASS A SUCCESSFUL BUSINESS ONTO THE NEXT GENERATION, IT NEEDs TO DEVELOP ITS OWN TOOLS AND SYSTEMS FOR MANAGING CONFLICTS 10 TIPS FOR MANAGING FAMILY BUSINESS CONFLICTS The majority of family firm conflicts are predictable. Conflict avoidance will do more harm to a family than facing up to difficult situations; instead it is important to have…
9 Great Hiring Secrets to Bring Right Sales Staff On-board
Finding the right people for the right job is the toughest of the task for many entrepreneurs and sales recruiters. To get the best talent especially for the sales team, you need to be extra careful in this competitive hiring marketplace as the right talent is absorbed right away. But this does not dilute the fact that recruiting is one of the most crucial aspects of the growth of your company and to witness profitability milestones, so it’s always suggested to keep your eyes open and never stop searching for talented…
Moneycontrol and Inflection Point Ventures collaborate to launch ‘Pitch Right’, a competitive initiative for high potential startups to secure funding
In a bid to encourage a culture of entrepreneurship and start-up in the country, moneycontrol, one of India’s leading financial news platforms and Inflection Point Ventures, one of India’s largest and most active angel platforms, have come together to launch Pitch Right, a competitive initiative for high potential startups to secure funding. Through the platform, the two industry pioneers will identify promising startups that are building innovative solutions and help them grow and succeed in the current challenging environment. Kick starting the registration, eligible participants can submit their entries till November…
6 Digital Marketing Trends for 2020-21
As we complete our halfway journey through the nerve-wracking year, 2020 whole statistics of the consumer world have shifted and economies have been shattered through the year due to the Coronavirus. In such conditions, major changes have been experienced in digital marketing trends. Until the world is rid of the curse called COVID-19, nothing is certain. However, many trends are expected to blossom in the year 2021. Below are some of these yet to bloom trends in the year 2020-21: Local SEO – Google Listing Google My Business listing provides…
Delhivery – Sahil Barua’s Success Story
Most of us follow the beaten path but few muster the courage to step aside and create a new one! Such is the astounding story of Sahil Barua, the co-founder of Delhivery. Early Days Born and brought up in Delhi, Sahil Barua completed his schooling in St. Xavier’s High School. He graduated in Mechanical Engineering from National Institute of Technology Karnataka. Barua went on to pursue his post-graduation in Finance from IIM-B Bangalore and won the gold medal as an all-rounder, in the institute’s Director’s Merit List. Being a workaholic,…
Aesthetics – Good Interiors are a Key to the Look and Feel of the store in Franchising
Retail has been around for a mighty long time and one thing we know is that there are a lot of different approaches when it comes to designing the interior layout of your store. However, there are also some common design strategies that all retailers can employ that lead to generating more sales for the business. Retail design is a creative and commercial discipline that combines several different areas of expertise together in the design and construction of retail space. Retail design is primarily a specialized practice of architecture and interior design, however it also incorporates elements of interior decoration, industrial design, graphic design, ergonomics,…