Author: Mamta Sharma

Millennial Marketing – Changing Face of Marketing for Small Businesses

Mamta Sharma

Marketing has a lot of variables in it and hence is a very fickle business. You need to vary your target audience when you are marketing. This could include culture, political party, age group, a specific gender, and a hobby. However, first, you need to get to know the basics of millennial marketing and how it can create a successful business for you. How Millennial Taking Over Marketing The millennial generation is right on the brink of taking over the baby boomers as the current largest living generation all over…

7 Killer Growth Strategies for Small Businesses

Mamta Sharma

Starting and sustaining as a small business is actually cumbersome in today’s tough economy landscape. Do you know there are only 50% of the startups that could survive for 5 years and only a few of them could make it to the top 10? This graph manifests how grueling and difficult it is to survive and sustain in today’s world. Absence of the right growth strategy is one of the major causes of most of the startups’ failure. Creating a well-planned and effective business growth strategy coupled with several other…

When is the right time to start your business leaving your job?

Mamta Sharma

Have you ever felt like your money goes by as swiftly as it comes to you? Fear not, we have all been there and it is truly frustrating. But we have a solution for you. From the moment when you decided to leave your ongoing monotonous work and start a tech start-up, we also have found out the best ways for you to take the necessary steps for seeing through your start-up’s beginner days. As simple as it may sound, it, however, is a truly arduous and mind breaking task…

Changing Role of HR in Post-COVID-19 and Beyond

Mamta Sharma

COVID-19 has certainly become the pandemic that has inspired us to respect mother-nature and human relations. It has been spreading like wildfire and only bodies are remaining behind in this outbreak. It also will affect the world’s economy due to the lockdown. Impacts almost Every Sector By 2020 the IMF has predicted that 3% of the world economy would be contracted which was around 2.3% during 2019. It has been rumored that one of the worst recessions the world will ever see is about to surface. It will have a…

8-step Exigency Management Plan for Small Businesses

Mamta Sharma

The Crisis Survey by PwC’s conducted in 2019 states that there have been at least seven leaders out of ten that have experienced corporate crises leading to their businesses in shambles in half the decade. Companies that have an employee count of more than 5000 will have more than 5 crisis in five years. Although the business executives mess up as much as the corporate crisis does, the situation of coronavirus is unprecedented and unsure of the duration. 1. Form an Exigency Management Panel The priority of the plan must…

Shoestring Budget Planning for Marketing your Small Business in 2020

Mamta Sharma

Launching your company after creating an innovative service or product that people would like to buy is the initial step of your business. What to do to take the next step of spreading the word about your business or to promote your product? Irrespective of how innovative and the useful product you offer to the world, you cannot survive and sustain in the business unless you have buyers and for that, you need an extensive marketing strategy. Most of the startups have just bottleneck – they face the challenge of…

9 Sales Tools Every Small Business Must Have

Mamta Sharma

Running a business has never been a child’s play but the evolving technology and growing reach of the internet and virtual world has made it more complex. It’s equally true that every successful business has a common objective and mindset. They must be well structured, fast and scalable. They have to be competitive, hungry to grow and eager to learn. It’s particularly true for startups and small businesses that focus on B2B sales. But achieving success in business without relying on certain sales tools is not possible. Here are some…

How to build the Initial Marketing Team

Mamta Sharma

How to develop and grow a well-armed marketing team is of the essence for any developing or small company. Creating and running a sustainable marketing team could be one of the greatest challenges that any small business would face. You need to increase your personnel given your increasing customer base or while venturing into new market opportunities. Managing the twin priorities of considering the customer first with a priority to protect and buckle up the internal talent is a huge juggle that requires a lot of talent and patience. Often…

9 Sales Tools Every Small Business Must Have

Mamta Sharma

Running a business has never been a child’s play but the evolving technology and growing reach of the internet and virtual world has made it more complex. It’s equally true that every successful business has a common objective and mindset. They must be well structured, fast and scalable. They have to be competitive, hungry to grow and eager to learn. It’s particularly true for startups and small businesses that focus on B2B sales. But achieving success in business without relying on certain sales tools is not possible. Here are some…

Is Cloud Technology the future of Business – Post COVID-19?

Mamta Sharma

There have been many changes that have occurred during these past days due to the lockdown. It adversely affected every individual, family, and business. The only remedy that people are resorting to is leveraging the facility of online learning, business, and working. Hence all those businesses that have made the profit during this crisis are already online and many enterprises are still striving to establish themselves on the internet ecosystem for future sustainability.   What makes the online business successful and running is the contribution of high-end and evolving technologies.…

Page 4 of 5
1 2 3 4 5