Day: 13 May 2021

Key Points to Implement SEO in Small Businesses

Amareta Rodrigues

With globalization and digital technology, search engine optimization (SEO) has proved to be a huge success for businesses of all sizes. With businesses going online, SEO has become a key medium to introduce products to the world. This technique of diverting targeted website traffic from various search engines like Google, Bing and Yahoo to your website is known for numerous advantages that help to take businesses to the next level. Some advantages of SEO include increased website traffic, cheap method of advertising, better brand awareness, high social media exposure etc.…

Small Businesses – The Pros and Cons of Partnering with a 3PL

Swathi Bhat

Every business needs a well-planned logistics strategy in order to run its operations smoothly. While some organisations prefer an in-house logistics system, many others go for third party logistics (3PL) companies. 3PL companies have a separate warehouse for the storage of products and provide services for assembly, packaging, shipping, delivery and customer support when an order is placed. It is a good alternative to leasing a warehouse, which involves forming your own team and managing the entire process on your own. Small businesses don’t usually have the required time and…

5-Step Cyber Protection Plan for Employees Working from Home

Mamta Sharma

It is quite a challenge to protect employees while they are working from home. Many IT teams find it difficult to pull this task off. As the organizations are following the government’s rules and shifting their offices to employees’ homes due to the COVID-19 pandemic, cyber attacks are increasing as well putting companies at more risks. Home security networks are less secure than the company networks which puts the employees working from home at a greater risk of falling for cyberattacks like phishing or business compromising emails. There already has…

Importance of Phishing Awareness Training to your Employees

Small Enterprise India

Today the most common and dangerous email threats, phishing attacks are something that every modern organization in this day and age face at least once. Attackers are increasingly exploiting our reliance on email communication in this digital era. This is evident with the incident that nearly half of the said phishing attempts had been successful last year in 2020. However, what is the basis of phishing? IT security professionals must realize how such attacks function so they can guard expected victims from the end-users that phishing targets. Imagine the situation…