Ten Mistakes to Avoid in Digital Transformation of Small Business

In the current scenario, every single business is on the path of becoming a technology organisation. Organizations are implanting digital technology into their central value-generation processes. It is an extremely upsetting time for all industry types and the effect of digital transformation cannot be avoided – it is just a matter of how and when.

And although there is no fixed schedule for digital transformation, the fact that “digital” is currently mandatory for all types of firms looking for future success, is obvious. Also, as digital transformation programs are IT-driven, one must not consider them as solely technology projects. Instead, they must be considered as business-driven programs, sketched to deliver a firm business outcome.

A partnership among various business functions is the key to driving a prosperous digital transformation. We have analyzed and listed ten key pitfalls that firms need to avoid in the course of the digital transformation process.

1. The Mistaken Perspective about Digital Transformation

No digital transformation program should attempt to introduce the latest technology just for the sake of the latest technology. This is the mistaken perspective. You require a business reason along with relevance as well as company-wide acknowledgment.

2.  Do not Compete in the Same Way as you did Yesterday

Digital business styles can change the game, and clients are the significant winners. Leading firms such as Alibaba, Amazon, and Airbnb provide not only many options but also serve with price transparency. They are capable of sharing platform effects or offering lower prices to their clients. Network and scale effects move the business to the peak of the market, producing winner-takes-all economics. Once everything gets bridged, consider producing a goal-driven ecosystem with external and internal partners to generate value for current as well as fresh customers.

3. What success seems like?

Regardless of your plan, set your aim upfront. You must be clear on the kind of transformation you are attempting to attain. After that, move down by a level and examine what can be computed and the yield on investment to know what can be called a success- and these are the assessable business benefits.

4. Do not establish silo solutions or capabilities.

The understanding of the word “digital” has a great deal of variety and usually goes together with an outburst of unaligned and fuzzy definitions. The few organizations which have succeeded in evolving an overall perception of digital transformation over various departments along with an awareness of its influence on the organization’s culture have a distinct break down of silos.

Nevertheless, not all processes need a digital transformation. You need not transform a process just because it can be done. Prioritize and remember to make sure that the transformation made will streamline the key processes. Just like with honeybees in a swarm, you require collaboration between numerous different business functions for the sake of driving digital transformation.

Every function must aid in making the business collectively successful. Only after all functions acquire into a digital program and consider to be essential for success, you will obtain a cohesive outlook. It is about digitalizing everyone’s business.

5. Don’t see digital transformation as a definite process

Digital transformation is not about interpreting a single plan for the next ten years. It is about developing a culture of continuous change and flexible processes. Crucial elements comprise quick test-and-learn procedures, “why digital” (the North Star), establishing a modular organizational framework, and being a “fast follower” accompanied by constant environment scanning.

This permits for scaling prosperous experiments over the company. Remember not to be dazzled by digitization. This sentence says it all: You must not be overwhelmed by the glittering digitalization programs you discover about. Take a second glance at the issues your business is attempting to solve. There are probabilities for optimizing your technology, or abilities to be utilized by integrating few simple projects. Without a doubt, digitalization is for everyone.

6. Be Practical- Do Not Call Out Digital Accomplishment Too Early

Declaring that you have digitalized post setting up of the latest online process or creation of an online portal does not mean that digital transformation has been delivered. How are you analyzing and automating the data collected by you?

At Fujitsu, they will only scream about success when their clients announce real business gains from overall digital transformation, and once they have attained the business aims which were driving their digital transformation.

7. Acquire Commitment right from the Top to Bottom

Acquiring commitment right from the top to the bottom is likely to be the best example of how properly transformation programs can work- it averts silos, leverages gains across the firm, and directs towards actual digitalization. Try and get feedback from each area of the firm and take all of them to the board. Now this will assist you to certify that digital transformation comes to be a precisely enterprise-wide alliance.

8. The Bottom-Up Perspective Does Not Go with Digital Transformation Programs

You cannot view digital transformation from a bottom-up approach. Rather, your entire view must be established on an enterprise-wide aspect of your firm’s strategic outcomes.

9. Choose Low Hanging Fruits

Caring for the low hanging fruits authorizes firms to quickly sort out issues that affect employees. However, the full advantage is derived once the solution for a problem is rolled into an overall digital transformation solution.

10. Keep in Mind Never to forget about your Primary Business

In all the enthusiasm about the plethora of latest digital methods to carry out the business, you must not fade the sight of your main business. Digitization unlocks the door for fresh revenue sources, cost savings, and value propositions but most probably will not make up the revenue of the main business. Therefore, you should innovate your main business, and explore new chances with digital business styles.


The good news for you is that you are not alone in this digitization transformation. It is a great opportunity as well as a challenge for almost all companies. But once approached thoroughly, it guarantees that you remain pertinent in the market and permits your business to succeed.


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