The phenomenon, such as pandemics and economic recessions, change the track of businesses, economies, and on a larger scale of government’s decisions thus change the course of history. SARS Pandemic 2002-2004 similar to COVID-19 Talking about recent times, the pandemic of SARS of 2002-2004 brought about a spectacular growth of a then- not so big e-commerce company titled Ali Baba and aided…
In the current scenario, every single business is on the path of becoming a technology organisation. Organizations are implanting digital technology into their central value-generation processes. It is an extremely upsetting time for all industry types and the effect of digital transformation cannot be avoided – it is just a matter of how and when. And although there is no fixed schedule…
The year 2020 was a difficult period for small business marketing. After the unforeseen economic halt in March, many SMBs have been functioning with tightened budgets and reduced staff. SMB leaders have strived to use the limited resources in the best possible way to attract customers/clients as we all struggled to face the limitations generated by public health concerns along…