Month: October 2020

6 Digital Marketing Trends for 2020-21

Mamta Sharma

As we complete our halfway journey through the nerve-wracking year, 2020 whole statistics of the consumer world have shifted and economies have been shattered through the year due to the Coronavirus. In such conditions, major changes have been experienced in digital marketing trends.  Until the world is rid of the curse called COVID-19, nothing is certain. However, many trends are expected to blossom in the year 2021.  Below are some of these yet to bloom trends in the year 2020-21:  Local SEO – Google Listing Google My Business listing provides…

Delhivery – Sahil Barua’s Success Story

Swathi Bhat

Most of us follow the beaten path but few muster the courage to step aside and create a new one! Such is the astounding story of Sahil Barua, the co-founder of Delhivery.  Early Days  Born and brought up in Delhi, Sahil Barua completed his schooling in St. Xavier’s High School. He graduated in Mechanical Engineering from National Institute of Technology Karnataka. Barua went on to pursue his post-graduation in Finance from IIM-B Bangalore and won the gold medal as an all-rounder, in the institute’s Director’s Merit List. Being a workaholic,…

Aesthetics – Good Interiors are a Key to the Look and Feel of the store in Franchising

Chackochen Mathai

Retail has been around for a mighty long time and one thing we know is that there are a lot of different approaches when it comes to designing the interior layout of your store. However, there are also some common design strategies that all retailers can employ that lead to generating more sales for the business. Retail design is a creative and commercial discipline that combines several different areas of expertise together in the design and construction of retail space. Retail design is primarily a specialized practice of architecture and interior design, however it also incorporates elements of interior decoration, industrial design, graphic design, ergonomics,…

UXReactor – A UX Design Consultancy Creating World-Class Professionals Delivering Disrupting Design Solutions

Mamta Sharma

Small Enterprise magazine interviewed Prasad Kantamneni, Co-Founder, UXReactor – a UX Design Consultancy based out of California, and have a detailed discussion about his business approach, objectives, and plans.  Having worked for 20+ years with cutting edge brands like Yahoo and Honeywell as the technology architect, Prasad was responsible for user experience and business development in India and abroad. He holds a Masters degree in Computer Science from Wright State University with enriching work experience in technology research, network security, and AI. After having rich experience of two decades to…

Creativity, Innovation and Entrepreneurship prime focus for holistic education: New National Education Policy 2020

Dr. Kiran Kumari Patil

The Union Cabinet approved The National Education Policy 2020-NEP on July 29, 2020[1]. The NEP proposes a paradigm shift on how education is disbursed by various institutions across the country. As the present education system limits itself in various aspects and unable to encourage innovative and out-of-the-box thinking among young minds. A much needed move for the transformation of education ecosystem The NEP seeks to establish an educational landscape that caters to the overall-development of students in order to create industry ready work force to meet global industry requirements and…

Location, Location, Location: The Key for a Good Franchising Business.

Chackochen Mathai

Before you start looking for starting your business decide what kind of business you are looking to invest and what kind of space is required for it to run, you need to have a clear picture of what you must have, what you’d like to have, what you absolutely won’t tolerate and how much you’re able to pay for the space. This can be a time-consuming process that’s both exciting and tedious, but it’s essential you give it the attention it deserves to avoid any mistake in identifying the best…

LinkedIn Marketing Hacks for Small Businesses to use in 2020

Mamta Sharma

Yes, this piece of information is about how to market your small business in 2020 using the LinkedIn platform! You might be extremely excited about your recently launched startup and eager to watch it grow! Is it that simple? Of course, it is if you know how to leverage different networking sites! LinkedIn is one of the most popular and highly professional social networking sites where you can see your business reach new benchmarks! For your business, you need to approach people and great to start with LinkedIn. 1. Start…

Successful Indian Women Entrepreneurs

Mamta Sharma

With the evolving Indian startup ecosystem, many women are following their entrepreneurial dream and also carving a niche in their respective ventures. This is inspiring many other Indian women who are still confined to the traditional homemaker role and rarely bother about themselves. Although as per a recent report, only two cities of India could make its way to the list of 50 most favorable global cities for women to work. Bengaluru and Delhi came in 40th and 49th place respectively. A national survey states that merely 14% of the…

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