Day: 19 September 2020

Virtual Forest Completes First Round of Funding

Small Enterprise India

Virtual Forest, a start-up that focuses on creating customer centric green technology to address global environmental challenges has completed it’s first round of funding with Napino, one of India’s largest EMS companies and a tier 1 supplier to the automotive ecosystem taking a minority (15 percent) stake in the company.  Under the arrangement, Napino will also be the manufacturing partner for the intelligent controllers for the household appliance industry designed by Virtual Forest. Virtual Forest was formally set up in November 2019, though the founder directors have been working for…

How Small Firms Can Compete with Big Businesses

Swathi Bhat

In this vast and burgeoning business world where big brands take the centre stage, small businesses face the challenge of keeping up with them. It can seem like an uphill road when you’re trying to compete with the bulk purchasing power and big marketing budgets of big businesses. It can be frustrating, making you want to give up on your ideas. While it is true that bigger brands can easily overshadow small businesses, you should also remember that small businesses have their own set of advantages that can help propel…

7 Effective Social Media Marketing Tips for Small Business

Mamta Sharma

You know how tough multitasking can get if you are on a small marketing team – running all the outlets of your business, or the only person at your company. Social media marketing can seem like a relaxing source of tactic that can make things easier when they get too clumsy and uncomfortable. Hence, every solo person owning a business should invest his/her time in social media marketing. However social media isn’t that easy either. A lot of time that people spend on their mobile phones is on social media…

Smart Ways to Use Debt to Succeed

B. Sai Shrita

Could you ever imagine that debt and taxes can make smart entrepreneurs rich? It is not about career opportunities, earning potential or being rich or poor, it is purely financial education. Why do you think some businesses take huge amount of debt and are easily avoiding taxes legally and ethically, while others constantly struggle with it? Get to know how they do it and avoid any loss due to ignorance and pave your path to success, consistently and efficiently. How to use debt smartly? Debt is the money that is…

Millennial Marketing – Changing Face of Marketing for Small Businesses

Mamta Sharma

Marketing has a lot of variables in it and hence is a very fickle business. You need to vary your target audience when you are marketing. This could include culture, political party, age group, a specific gender, and a hobby. However, first, you need to get to know the basics of millennial marketing and how it can create a successful business for you. How Millennial Taking Over Marketing The millennial generation is right on the brink of taking over the baby boomers as the current largest living generation all over…