Before we answer the million-dollar question, lets quickly understand “ What is CRM” CRM or Customer Relationship Management refers to all strategies, techniques, tools, and technologies used by businesses for developing, retaining and acquiring customers. In today’s digital world it also stands for a set of tools that allow a company to manage and analyse its own interactions with its past,…
~Allowing a seamless digital integration for SMEs, the new and improved tool will simplify their business operations and enable them to submit data online~
In this new age of ecommerce and digital payments, we are walking towards transforming India into a major economic powerhouse. A number of government reforms and initiatives have been introduced with the aim to bring about a huge change in the country’s financial system. SMEs and MSMEs play an important role in improving the economy and are considered as the…