The COVID-19 pandemic has brought about unprecedented challenges for all sorts of businesses throughout the world. However, Micro, small, and medium enterprises (MSMEs) were the worst hit during the pandemic. Globally, MSMEs experienced a 35% average revenue decline during the height of the pandemic, resulting in business closures and job losses. However, these enterprises maintained their resilience and managed to survive the pandemic. These businesses, which frequently have limited resources and financial capabilities, have encountered supply chain disruptions, decreased consumer spending, and closures during the pandemic. It accounts for 48%…
FROM SURVIVING TO THRIVING: STRATEGIES FOR MSME GROWTH IN A POST-PANDEMIC WORLD
