Category: Featured

Startups: How Peer-Support Networks Can Help

Sumaiya Khan

Launching a startup is a substantial step and surviving in a hostile business environment is even scarier. But that doesn’t mean it eliminates the chances of survival and success. In the case of startups, due to lack of experience, a strong peer-support network comes to the rescue. A peer-support network refers to the term where people in the same situation/ experience help each other both practically and emotionally. In business terminology, a group of people/experts from similar business background and experience come together to help each other succeed in the…

Managing Differences and Conflict Resolution – A Skill Must to be Developed in Family Business

Dr N. Krishnan

Longstanding family conflict can bring a family business to its knees. It saps energy and happiness and holds back the business from functioning optimally. The first step in resolving longstanding conflict is recognizing that the consequences of avoiding an issue are worse than the emotional discomfort of discussing it. Let us look at an example of a family that succeeded in resolving longstanding conflict. The family, moving from its second to third generation of family operation and ownership, had hit a snag: Conflict was hindering the generational transition. The conflict…

Email Marketing

Swathi Bhat

Email marketing is a way of reaching out to people via emails and successfully turning them into valuable customers. Emails help connect with customers and build trustworthy relationships. If you know to use it right, email marketing can serve as one of the best marketing strategies, with low costs and significant profits. Moreover, many small businesses have limited budgets for marketing. That is when email serves as one of the easiest and most cost-effective marketing techniques. Why Email marketing? As per research, about 91% of customers go through their mail…

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