Category: Featured

De-Risk Your Business, by Listening to Your Customers

Anjali Malhotra

A successful business is not solely dependent on the products or services you have to sell. Rather it is a complex mix of your products, your marketing, and ultimately your customer experience. But how can you improvise your products, built constructive marketing strategies, and better your CX at the same time? It’s simple really! Listening to your customers has more benefits than you anticipate. Here’s how formal listening can help your business expand Why do you need to listen to your customers? To know what your customers want Fun fact:…

Intellectual Property Rights, Critical For The Success Of Startups

Dr. Kiran Kumari Patil

When entrepreneurs begin on their unique business idea, they do not doubt that their idea would be a commercial success in the market; their main focus is initially to start giving the appearance to the venture. In the middle of so many different things that go into starting and building a startup from a single idea, the word “Intellectual Property” (IP) is generally not just their main focus. And even if they think about IP protection, it seems to be too costly for a startup to work on. Entrepreneurs must…

TX9 FT350 rising in the green EV Market: 201 Kilometres on a single charge

Small Enterprise India

As we know fossil fuels are rapidly depleting, due to which the electric vehicle industry is rapidly growing as a viable alternative to gasoline-powered automobiles. The environment is getting increasingly polluted across the world, and traditional automobiles are contributing significantly to this problem. Adapting to the electric – vehicle trend is critical for making the planet a better place for the current and future generations. Many technical businesses are approaching the market to see what prospects exist, but TX9 stands out among the rest. TX9 is one of India’s premium…

Women Entrepreneurs for Building Strong Economy

Dr. Kiran Kumari Patil

Entrepreneurship is one of the most important elements necessary to build the economy.  Every nation tries to improve economic growth for prosperity and better living standard for its people, and an entrepreneur is a catalytic agent of change. In the past few decades, the role of women in our society has changed drastically and for the better. Women are now encouraged to occupy corporate positions. The gender stereotypes which were more prevalent in society decades ago are slowly getting dissolved. Women bring a different set of perspectives to problem-solving that…

Key Trends in Digital Transformation in 2022

Maeen Tanweer

Digitalization is already in high gear, and technological advances continuously develop. When times change so quickly, it’s critical to stay at the forefront of trends, so you don’t fall behind. So, in this post, we’ll look at digital adaptation, why it matters, and some of the year’s most excellent themes. Buckle up, and let’s get started! What is Digital Transformation? In its most basic form, digital transformation explains how a firm uses technology, people, and processes to give value to its consumers. Businesses hope to achieve this by developing company…

Women Entrepreneurship and their Contribution to the Economy

Maeen Tanweer

Entrepreneurship, if done correctly, can be a way to an excellent economic development of a country. It’s the backbone of any country. That’s why entrepreneurs have the capability to bring transition. When it comes to entrepreneurship, how can we forget the contributions of women? This is the era of digitalization where there are revolutionary changes globally. Women entrepreneurs are blooming and showing their capabilities. When it comes to women’s contribution to the economy, they can contribute as job seekers and as entrepreneurs, or we can say, job creators. Women can…

Digital Transformation – Why & How

Maeen Tanweer

One solution! One plan! One investment! Digital Transformation. SMEs have a right to wonder what digital transformation implies for the future of work. How can we shift gears quickly and make them bigger? What tools and processes will impact the business world in the future? It’s about digital transformation and the measures to use technology to improve the customer experience. The most successful businesses will have a long-term outlook and be willing to adapt to change. To that aim, industry leaders will assemble the necessary personnel and digital resources to…

Rise of Rural Women Entrepreneurs in India

Maeen Tanweer

In India, we call our country Mata (Mother), and centuries back, the world called it “Sone Ki Chidiya” (Golden Bird). The ancient Indian economy was once a major exporter of spices, cotton, iron, sugar, and pearls, almost rural regions. However, unfortunately, many industries, and notably rural enterprises were stifled during colonial administration. After independence, the economic growth was very slow for obvious reasons. However, the 21st century arrived with a bang, and the growth started to speed up. Moreover, despite all of its devastation, the pandemic brought one fortune digitalization…

10 Ideas to Empower Rural Women Entrepreneurs

Maeen Tanweer

Over the last two decades, the term “entrepreneurship” has been widely known worldwide, from the general public to business stakeholders. An interesting and critical reality is that women entrepreneurs outnumber males worldwide. Rural women entrepreneurship is primarily described as starting a new business that supports the development of new products, services, trending calls, and the adoption of new technologies in a rural setting. Nearly 575 million people work in agriculture-related services worldwide, with 52 percent of non-water land harvested versus 11 percent in the biosphere. India’s service industry is growing…

Digital Transformation Framework

Maeen Tanweer

The world is going through a continuous transition. Technology is advancing as well, and businesses are finding new ways to develop and evolve successfully. The always used processes are no longer enough to keep a business going. In the current scenario, clients are more informed and technologically savvy. They also want a company to be updated and connected to them. Digital transformation is the savior of businesses in this regard. It’s a process that helps companies incorporate digital technologies into their business, which is becoming crucial. The businesses are on…

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