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5 Top Technology Trends for Small Businesses

Amareta Rodrigues

Globalization and technology have made it a lot easier for entrepreneurs to fulfil their dreams. Opportunities for businesses of all sizes to grow and succeed are innumerable. With promising trends emerging each and every year, more and more entrepreneurs are venturing into the world of business. The evolving technology is transforming the way people are developing and running their businesses. Understanding the fact that technology plays a vital role in the growth and efficiency of a business, vendors are developing tech tools that are highly beneficial and cost-effective too. The…

7 Killer Growth Strategies for Small Businesses

Mamta Sharma

Starting and sustaining as a small business is actually cumbersome in today’s tough economy landscape. Do you know there are only 50% of the startups that could survive for 5 years and only a few of them could make it to the top 10? This graph manifests how grueling and difficult it is to survive and sustain in today’s world. Absence of the right growth strategy is one of the major causes of most of the startups’ failure. Creating a well-planned and effective business growth strategy coupled with several other…

Operation Key to Success in Franchising Business

Chackochen Mathai

I have written about various topics such as how to choose the right franchisee, how to be a good franchisor, what are the various things that we need to look at in a franchising business like finding the right location, having the right branding strategy, fixing the best interior possible without compromising the design and the materials prescribed by the franchisor, having the right HR solutions, having the right marketing and then we saw how a franchise manger need to be in a franchising company and the key role that…

When is the right time to start your business leaving your job?

Mamta Sharma

Have you ever felt like your money goes by as swiftly as it comes to you? Fear not, we have all been there and it is truly frustrating. But we have a solution for you. From the moment when you decided to leave your ongoing monotonous work and start a tech start-up, we also have found out the best ways for you to take the necessary steps for seeing through your start-up’s beginner days. As simple as it may sound, it, however, is a truly arduous and mind breaking task…

Changing Role of HR in Post-COVID-19 and Beyond

Mamta Sharma

COVID-19 has certainly become the pandemic that has inspired us to respect mother-nature and human relations. It has been spreading like wildfire and only bodies are remaining behind in this outbreak. It also will affect the world’s economy due to the lockdown. Impacts almost Every Sector By 2020 the IMF has predicted that 3% of the world economy would be contracted which was around 2.3% during 2019. It has been rumored that one of the worst recessions the world will ever see is about to surface. It will have a…

8-step Exigency Management Plan for Small Businesses

Mamta Sharma

The Crisis Survey by PwC’s conducted in 2019 states that there have been at least seven leaders out of ten that have experienced corporate crises leading to their businesses in shambles in half the decade. Companies that have an employee count of more than 5000 will have more than 5 crisis in five years. Although the business executives mess up as much as the corporate crisis does, the situation of coronavirus is unprecedented and unsure of the duration. 1. Form an Exigency Management Panel The priority of the plan must…

Happening Now – FRESHWORKS VIRTUAL BUYERS MEET

Small Enterprise India

The first Virtual Buyers Meet organized by Aspire Media is underway. Meeting of 40 buyers will be conducted in 2 days. The first day today the 19th August and the next batch on 27th August. ASPIRE Virtual Buyers Meet is the most efficient and effective investment of time and money for acquiring new business and developing relationships. Its is a highly successful format for events. Focusing everyone’s time, which no one has enough, in a world of tightening budgets. Aspire Virtual Buyers Meet meet give attendees the opportunity to build…

Revive Your Business and Conquer

Pugal T

We have seen one the worst ‘pandemic’ of the century. One invisible virus has wreaked the entire world to a standstill.   This has brought the entire activities, operations, and commerce to a pause mode. Slowly things are opening up and all of us are in the revival mode.   The covid-19 pandemic has left its impact on all sectors of the economy but the most impacted are MSMEs of India.  MSME’s have been the backbone of our economy with estimated 6.34 crores MSME’s, employing work force of 11 crores.  MSME’s…

Marketing: An Important Aspect in Customer Acquisition, In Spite Having a Great Franchised Brand

Chackochen Mathai

I have travelled almost all over the country and I have seen an important phenomena across all markets. You will find almost all the competing brands positioned in the same market and they will be stone throw away or next door or ground floor or first floor and this give the opportunity for the consumer to choose from the choices that they have to pick their stuff from. For example you find the jewellers, the hair salons, QSR format restaurants, the clothing retail stores and the super markets, computer hardware…

Shoestring Budget Planning for Marketing your Small Business in 2020

Mamta Sharma

Launching your company after creating an innovative service or product that people would like to buy is the initial step of your business. What to do to take the next step of spreading the word about your business or to promote your product? Irrespective of how innovative and the useful product you offer to the world, you cannot survive and sustain in the business unless you have buyers and for that, you need an extensive marketing strategy. Most of the startups have just bottleneck – they face the challenge of…

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