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Six Top Ways to stay Agile and Relevant in 2020 Post COVID-19

Small Enterprise India

What next? This is a recurring question in everyone’s mind now that they are no longer housebound, and offices have opened doors again. People are wondering what they must do to go back to their normal routines before Mid-March and execute the plans in place then. Most brands and other teams that drive business are wondering how to adjust and respond during these unusual times. The uncertainty of the situation COVID19 has created makes it difficult to move and know how to best keep a balance between the most crucial,…

Women Entrepreneur

Mamta Sharma

10 Mistakes Business Women must avoid for Successful Business In recent years, women-owned businesses have generated very little revenue in comparison to their male counterparts. Have you ever through what is coming in their way when it comes to conceptualizing business ideas that make bank? Here are the 10 grave mistakes that often get in their way: 1. Not hiring Sufficient Support Most women avoid delegating their responsibilities fearing imperfection. Even they know they’re stressed out, many women do not delegate their work to others. Moreover, they don’t want to…

Try these 8 Digital Marketing Plans to get over the COVID 2019 Crisis this year

Small Enterprise India

Aren’t we all a part of history right now? The COVID-19 contagion has affected every industry and you can be sure it will change everything from the way people go shopping to how they mingle with each other. With over 227,000 coronavirus cases in India, the COVID 2019 outbreak and lockdown is affecting everyone. Events like businesses forced to close their doors, layoffs, salary cuts, no sales, increase in unemployment, and stock market crashes are happening not just in India but all over the world. With governments asking people to…

LinkedIn Marketing Hacks for Small Businesses to use in 2020

Mamta Sharma

Yes, this piece of information is about how to market your small business in 2020 using the LinkedIn platform! You might be extremely excited about your recently launched startup and eager to watch it grow! Is it that simple? Of course, it is if you know how to leverage different networking sites! LinkedIn is one of the most popular and highly professional social networking sites where you can see your business reach new benchmarks! For your business, you need to approach people and great to start with LinkedIn. Start with…

A Sustainable and AI Farming Practice Introducing Future-Ready Agriculture in India

Mamta Sharma

Sustainable farming solutions in countries with arid climates such as India have caused an increased interest in hydroponic farms that practice growing plants without soil in a nutrient rich water solution. The hydroponic farming serves as an alternative promising farm practice that offers a solution for some serious challenges of crop production such as: Lack of arable land Climate change Deforestation Rising fossil fuel prices Ecosystem degradation Rise of water and food scarcity Simply Fresh India, a 150 acres farm with 22 acres automated greenhouse aimed at making available nutritious…

How are Digital Payments Helping Transform the SME Industry?

Swathi Bhat

In this new age of ecommerce and digital payments, we are walking towards transforming India into a major economic powerhouse. A number of government reforms and initiatives have been introduced with the aim to bring about a huge change in the country’s financial system. SMEs and MSMEs play an important role in improving the economy and are considered as the backbone of the Indian economy. Therefore, the development and progress of these small and medium firms are a top priority. However, issues like roadblocks in the company’s expansion, untimely credit…

6 Tips to Optimize your Business and Support Employees during COVID-19

Mamta Sharma

Coronavirus has already done a big number on us. Some say that it is easily the most searched keyword and the biggest trend in Google search history. It has become the nemesis for schools, restaurants, and also human life especially the elderly. The virus is spreading like wildfire and no one knows when it may stop. Around 30.7 million small businesses have already been affected due to the epidemic and it is just a hard blow to the gut for any country financially. However, some small businesses are thriving in…

Logistics in the E-Commerce Era

Swathi Bhat

The ever-changing e-commerce scene has resulted in major changes in the way logistics work. Certain processes that ensured success in the past years may not necessarily yield the same results today. Owing to the increasing demand from different e-commerce channels as well as new expectations from customers, businesses and logistics companies have started investing in advanced technologies and improved management systems. Implementation of new, advanced logistics and supply chain processes is the key to winning the game in this e-commerce era. The pre e-commerce era merely involved transportation of goods…

Operation Key to Success in Franchising Business

Chackochen Mathai

I have written about various topics such as how to choose the right franchisee, how to be a good franchisor, what are the various things that we need to look at in a franchising business like finding the right location, having the right branding strategy, fixing the best interior possible without compromising the design and the materials prescribed by the franchisor, having the right HR solutions, having the right marketing and then we saw how a franchise manger need to be in a franchising company and the key role that…

7 Ways Marketing will Change in 2020

Mamta Sharma

With the growing advancement and evolution of modern technology, you can expect the things that are driven by technology to move at the same pace. Digital marketing is one of those things that is going to get affected by the way technology is advancing in 2020. With advanced technology, new tools, and changing algorithms, digital marketers are frequently pacing up with the advancement just to keep up. It’s necessary to stay aware of the continuing trends to remain at the top of the game. Here are the top 7 marketing…

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