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8 Influencer Marketing Tips for Small Businesses

Mamta Sharma

Most of us hold the perception that influencer marketing is something that is mainly for larger businesses. Ultimately, social media influencers who are on top such as Kim Kardashian can even charge huge amounts of money for one Instagram story. No doubt that expenditure of this type can’t be often afforded by small businesses, and at times even by medium-sized businesses. Also, social media is now occupying a sizeable division of the marketing sector, at the same time it is turning out to be increasingly effective for many business markets. That’s the reason…

8 Ways to Keep Pace with Small Business Marketing Trends

Small Enterprise India

Most of the time this turns out to be their major marketing blunder. Marketing strategies often get outdated soon. Thus, it becomes even more important for digital marketers to move alongside the changes and realize their impact on your business. Mobile technology deals with the arrival of responsive web design that has become more and more popular, and even mandatory in the digital marketing domain. The transfer towards small-screen enhancement is so far in full swing and all probabilities will continue to progress further. In this stage, both, IoT and…

5-Step Digital Maturity for Small Businesses in 2021

Mamta Sharma

There is a great deal of buzz revolving around digital maturity recently, and that is for very good reason. Digital maturity supplies organizations with planned advantages over opponents because it permits them to maintain and attract top candidates, also it permits them to be stronger and more flexible against both technical and market trend disorders. As the pressure of innovation continues to hover over industries, digital maturity calls to be the top priority for them. What Digital Maturity is? For starters, it is much more than simply using fresh technology.…

6 Step Automation Process for Small Businesses

Mamta Sharma

Automation is now a necessity for marketing and bigger business, credit goes to a new variety of full-grown technology that is available for each one to use. As of now, all sorts of brands can generate automated processes of their own to convert their businesses into a more efficient, productive, and – most importantly – profitable enterprise. Business leaders wear many hats now. From reporting to external stockholders, settling internal processes, and taking care of customer expectations, it usually feels as if there isn’t much time in a day to…

Union Budget 2021 : What’s in for MSMEs

Small Enterprise India

Finance Minister Nirmala Sitharaman presented the Union Budget 2021 on 1st of February. Multiple schemes for various sectors were covered in the Budget presentation including MSMEs and startups. Just like all other industries, the MSME sector has also been greatly impacted by the pandemic which eventually lead to the shutdown of various businesses and an increase in unemployment. Although this pandemic has not ended even now, small businesses are slowly rising from the ashes and that is why Budget 2021 was a crucial event for all of them. Let us…

COVID 19 – A Catalyst for the Next Wave of Innovation

Small Enterprise India

The phenomenon, such as pandemics and economic recessions, change the track of businesses, economies, and on a larger scale of government’s decisions thus change the course of history. SARS Pandemic 2002-2004 similar to COVID-19 Talking about recent times, the pandemic of SARS of 2002-2004 brought about a spectacular growth of a then- not so big e-commerce company titled Ali Baba and aided in establishing it at the top of retail in Asia. This growth was made even larger by underlying eagerness around human contact and traveling, very close to the current situation…

Ten Mistakes to Avoid in Digital Transformation of Small Business

Small Enterprise India

In the current scenario, every single business is on the path of becoming a technology organisation. Organizations are implanting digital technology into their central value-generation processes. It is an extremely upsetting time for all industry types and the effect of digital transformation cannot be avoided – it is just a matter of how and when. And although there is no fixed schedule for digital transformation, the fact that “digital” is currently mandatory for all types of firms looking for future success, is obvious. Also, as digital transformation programs are IT-driven, one must not consider…

5 Budget-friendly Marketing Strategy for Small Business in 2021

Small Enterprise India

The year 2020 was a difficult period for small business marketing. After the unforeseen economic halt in March, many SMBs have been functioning with tightened budgets and reduced staff. SMB leaders have strived to use the limited resources in the best possible way to attract customers/clients as we all struggled to face the limitations generated by public health concerns along with the resulting financial effects. Restricted resources do not have to mean scrapping strategies — it’s all about modifying. Small businesses usually have a compact marketing budget to work along, which…

Vembu teams up with Savex to provide comprehensive data protection in India

Small Enterprise India

Vembu, a prominent player in the backup and disaster recovery market has announced a new partnership with Savex Technologies, one of the largest Information and Communication Technology distributors in India. This partnership will enable Savex to distribute Vembu’s flagship product, Vembu BDR Suite, through its wide-ranging network of Value Added Resellers and Solution Providers to the small, medium and enterprise-level businesses across India. Vembu BDR Suite is a comprehensive and affordable backup and disaster recovery solution designed to protect the data across diverse IT environments that include virtual (VMware, Hyper-V),…

Why Millennials Switching to Entrepreneurship from Traditional Working

Mamta Sharma

Today entrepreneurship is more lucrative and challenging both. In this age of digitization where the global economy is led by entrepreneurs like Steve Jobs, Dhirubhai Ambani, Azim Premji, and more, many millennials are preparing to enter this market. More than 6 million audiences across the world are gathered in shows like Shark Tank, a multi-Emmy Award-winning entrepreneurial-themed reality show, where aspiring entrepreneurs get an opportunity to succeed. Also in 2008 financial slowdown, the conventional career routes were unpredictable. As a result, millennials consider entrepreneurship more than traditional working. Some of the primary…

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