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Lights, Camera, Action : Mastering DIY Video Content for Business Success

Small Enterprise India

With the surge of content marketing, where attention spans flicker like city lights amidst a sea of content, one medium emerges as the true protagonist, captivating audiences like never before – video content. In the current digital marketing scenario, a simple scroll reveals vibrant stories, behind-the-scenes glimpses, and product unveilings. This is the era where businesses wield the reins to their narrative, empowered by the powerful magic of DIY video creation. So, let’s unravel the art and science of crafting impactful videos in-house, where entrepreneurs transform into directors, skillfully scripting…

Revolutionising Financial Decision-Making, The Power of AI and Machine Learning for Small Businesses

Small Enterprise India

In the fast-paced world of finance, small businesses are increasingly turning to artificial intelligence (AI) and machine learning (ML) technologies to gain a competitive edge. These advanced technologies are reshaping traditional financial decision-making processes, offering improved accuracy, efficiency, and personalized insights. From credit scoring to risk assessment and tailored financial advice, AI and ML are revolutionizing how small businesses navigate the complex financial landscape. The Evolution of Financial Decision-Making historically for small businesses relied heavily on manual processes and human judgment, which were prone to errors and biases. However, the…

Navigating the Future: Fintech Revolutionising Small Businesses

Small Enterprise India

Access to Capital: How fintech is facilitating improved access to capital for small enterprises through innovative lending models, crowdfunding, and alternative financing options. The SME sector in India, encompassing a staggering 64 million small and medium enterprises, is not just a business category but a dynamic force driving the nation’s economy. Contributing 30% to India’s GDP and offering employment to millions, these enterprises are fundamental to the country’s economic fabric. Despite their significance, SMEs frequently grapple with financial constraints, limiting their growth and potential. One of the most significant challenges…

Unleashing the Transformative Power of Coaching in Entrepreneurship

Neetu Vijoy Bansal

Workplace coaching is slowly becoming a cornerstone in the corporate landscape, especially at leadership levels. However, founder-driven businesses, particularly SMEs, are yet to fully realize the potential benefits of fostering a coaching culture within their organizations. Ironically coaching directly multiplies entrepreneurial capabilities, leading to improvements in the organization’s productivity and ultimate success. As a seasoned business coach, I have had the privilege of witnessing firsthand the transformative power of coaching entrepreneurs and their organizations, from Small and Medium Enterprises (SMEs) to large corporations. In this article, I share insights into…

Breaking Free: Strategies for a Successful Technology Detox

Small Enterprise India

With the pulsating nature of our digital age, screens dictate our every waking moment, integrating technology into every facet of our daily lives. A crucial conversation awaits—the discourse on technology detox. Whether you’re a student, entrepreneur, or homemaker, modern digital tools, especially social media, have reshaped our attention span and how we consume content. The constant hum of notifications, the glow of screens in dimly lit rooms, and the convenience of virtual connectivity have become both companions and, perhaps, captors. Amidst this incessant chatter, a compelling need arises—a moment to…

Value Creation: The Journey from Good to Great

Small Enterprise India

After strategy, value creation is said to be the most abused and loosely used phrase in management jargon! And yet its importance can’t be underestimated as value creation has, and will remain the ultimate goal for any business. Let’s understand why. If we take the example of startups, the Toast of India Inc – 100 plus unicorns had a total valuation of $349.67 Bn in October 2023. Out of these, some like Byjus, Ola, and Swiggy saw a markdown of 49% in their valuations. Byju’s valuation of $22 bn has now…

Revitalise and Rise: The Entrepreneur’s Blueprint to Balanced Success

Small Enterprise India

In the relentless pursuit of entrepreneurial success, small business owners often find themselves caught in the ebbs and flows of challenges and opportunities. The entrepreneurial journey, marked by its thrilling highs and formidable lows, can also be physically and mentally taxing. Riding these waves of managing a business, entrepreneurs can inadvertently neglect their most valuable asset—their health. Running a business demands not only strategic acumen but a keen focus on the well-being of those steering the ship. Just as a well-oiled machine functions optimally, entrepreneurs can enhance their performance by…

From Stress to Success: A Comprehensive Guide for Entrepreneurs

Small Enterprise India

Venturing into entrepreneurship comes with a diverse range of responsibilities and challenges that are both invigorating and overwhelming. As entrepreneurs manoeuvre this path, stress becomes a constant companion. Hence, exploring workplace stress involves identifying triggers and proposing practical coping mechanisms. This shift redefines stress as an avenue for growth, understanding, and fostering a positive workplace environment. Workplace stress stems from diverse factors, requiring recognition that it’s not a one-size-fits-all experience, impacting individuals differently. The initial step in effective stress management is pinpointing triggers. Entrepreneurs excel by customizing their approaches, recognizing…

Mindfulness and Meditation for Entrepreneurial Success

Small Enterprise India

The entrepreneurial journey is an exhilarating adventure filled with highs and lows, triumphs, and challenges. As entrepreneurs navigate the complexities of business, the toll on well-being becomes increasingly apparent. Amid the relentless pace of the entrepreneurial road, the transformative power of mindfulness and meditation emerges as steadfast companions, providing solace and offering entrepreneurs a crucial means to manage stress and enhance focus. In the demanding hustle of entrepreneurship, finding time for mindfulness is not merely a luxury but a necessity for sustained success. Incorporating mindfulness into daily routines doesn’t have…

India’s 75th Republic Day: Inspiring Progress, Empowering Dreams, and a Vision for a $5 Trillion Future!

Small Enterprise India

Greetings to all our readers as we joyously celebrate the 75th Republic Day of India on January 26, 2024. Commemorating the day when the Constitution came into effect in 1950, India proudly stands as a sovereign state. Since gaining independence in 1947, the nation has made remarkable strides, evolving into one of the world’s most powerful economies. As we look ahead, India aspires to achieve the milestone of a US$ 5 trillion economy and beyond. The entrepreneurial ecosystem in India can play a crucial role in supporting the country’s journey…

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