REVENUE ALIGNMENT: How to Pull Marketing, Sales and Customer Success Together

The story of Sales and Marketing at odds with one another is familiar. Though they might use different approaches to get there, both groups have the company’s best interests at heart. In today’s cutthroat market, SMEs must combine strategy and technology to achieve long-term growth. This development revolves around revenue alignment, or the coordination of Marketing, Sales, and Customer Success…

How Embedded Finance Helps SMBs Benefit From ‘Real-Time’ Cash Acceleration

In today’s fast-paced digital economy, innovation is crucial to addressing the underserved working capital needs of Small and Medium-sized Businesses (SMBs). Financial automation and Embedded Finance (EmFi), the integration of financial services into non-financial platforms, have emerged as transformative solutions for extending credit products to SMBs, enabling them to effectively manage their cash flow. The Era of EmFi: A Revolution…

THE DATA-DRIVEN WAY TO WIN CUSTOMERS’ HEARTS

In today’s ever-changing business environment, winning the affection of customers is no longer a gamble; it takes meticulous planning and execution. Thanks to modern technology and the increased reliance on analytics, businesses have discovered an improved method for comprehending and intriguing their target audience. This is the dawn of the data-driven approach, in which customer-centric plans are bolstered through knowledge…

EXPORT STRATEGIES FOR MSMEs

Welcome to the “Export Strategies for MSMEs Conference 2023“. In a rapidly globalizing world, MSMEs are increasingly seeking to expand their reach and tap into international markets. Exporting offers these businesses a pathway to growth, increased profitability, and diversification. However, navigating the complexities of international trade can be challenging. This conference is designed to equip small business owners, entrepreneurs, and…

Small Enterprise India partners with BLR Cargo for Small Enterprise Logistics and Supply Chain Summit’23

Small Enterprise India is proud to announce its partnership with BLR Cargo, the Cargo division of Kempegowda International Airport Bengaluru (BLR Airport), for the 3rd edition of Small Enterprise Logistics and Supply Chain Summit’23. The event will bring together industry leaders, government officials, and logistics experts to discuss the latest trends, challenges, and opportunities in the logistics and supply chain sector. …

TOP 15 SaaS TOOLS FOR SMALL BUSINESSES

SaaS tools, or SaaS products, are cloud-based on-demand software distributed online for businesses to access through a subscription. They’re web-based software you can use without needing expensive equipment or installing it on your system. The benefits of utilizing SaaS tools to run your business: Free and easy access from anywhere and on any device Flexible pricing options Fast and rapid…

GLOBAL EXPANSION WITH CROSS BORDER SaaS VENTURES

For nearly all sectors, recent trends are bringing the dream of a global technology platform closer to reality. The globalization of technology services models has contributed to converging customer expectations and preferences across geographies. Moving from physical to digital channels is, therefore, necessary in order to provide straightforward, omni-channel customer experiences and regulatory-driven product standardization across international borders. The ongoing…

What is Cloud Computing, and Why is it Adopted?

Cloud computing is the priority-based delivery of IT resources via the Internet with pay-to-use embraced charges.  You can get the flexible offerings of cloud computing services with the pay-to-use facility instead of purchasing and managing the services or products related to computers. The technology-based services brought your business’s work efficiency under your budget, saving time and effort. As per the…

Beyond the Hype: Tackling Funding Challenges in AI, Machine Learning, and Robotics

Artificial Intelligence (AI) and Machine learning (ML) have given the financial sector, in general, a way to meet customers’ needs for more creative, more comfortable, and more secure ways to use, access or employ, save, and invest their money. Additionally, AI assists the financial industry by streamlining and improving processes from making investment decisions to quantifiable trades and managing financial…

Supercharge Demand Generation with Generative AI

As technology revolutionizes the landscape, companies fiercely compete to design creative means of generating product demand. The incorporation of generative AI has garnered significant interest in demand-generation tactics. The capacity of generative AI, a subset of AI encompassing machine learning models that create novel content or concepts, to augment demand generation initiatives is substantial. By embracing the power of generative…