Success requires flexibility, innovation, and dedication apart from hard work. E-commerce, the ever-changing industry, has started following the business trends for 2022. Several new trends pop up every now and then to help businesses grow and survive the competition, and the same will be with 2022. The Pandemic has slowed down, and vaccination is in its middle; eCommerce businesses will forward into 2022 with a vision and mission for up and swift growth. 2021 has made “The New,” “The New Normal.” We moved forward with a tectonic shift to acquire significant changes like improved automation, AI and ML, virtual and augmented reality, etc. These acquisitions forced eCommerce to turn business, a sure-shot motivation for eCommerce business ventures. The trends shaping e-Commerce are pretty visionary, and we already see the implementation has begun. We cannot predict everything, but some are the following:
D2C or direct-to-consumer is a new norm for businesses, opting for direct selling. In D2C, a brand sells the goods directly to the consumer, without any mediator, by understanding consumers’ requirements. This trend will become more polished and implemented in 2022, as the consumers are getting more specific in their demands. Brands will have to handle consumers looking for customized shopping needs with new trends and tools like ML, AI, intelligent and dynamic websites to give every customer a personalized and individualized experience. Some brands even started to sell customized products, which seem very promising in 2022.
For any business, especially e-Commerce, instant payment is crucial, and the seller should provide the fastest delivery method and instant payment for the sales. There are many ways for that, like video consulting, direct credit or Debit card payment on the website or COD, Cash On Delivery method. These days UPIs like GPay, IPay, AmazonPay, Paytm and PhonePe, are getting popular. The money transfer can happen instantly without going to your online banking site or hassling for any registrations.
Chatbots will manage the future of customer service. When customers require pre- or after-sales assistance, they prefer a live chat, phone call, email, social, or text message. The chatbot tool can come in handy to offload and improve customer experience, essential for sustainability. Customer service consists of two phases, handling queries and assisting in solving the queries. For that, companies have to onboard numerous customer-service representatives. Integrating chatbots into customer service changed how customer service used to accomplish different tasks such as Answering FAQs, Collecting feedback from surveys, or offering products or services to the customer.
The advanced technological strategy is changing the way we live, and business is also getting revolutionized. The drone is a fantastic invention, and Drone delivery is at its initial and inception stage, but we are pretty sure it will prove to be a game-changer for short-distance, local and small deliveries. In this Pandemic where social distancing is a norm, this delivery method will surely be the best contactless delivery. We can expect it to be one of the top trends in 2022. E-Commerce Giants like Amazon, eBay, etc., have already started opting for this method, and sooner, by faster developments in drone technology, Drone delivery will be acquired as a secure delivery option.
The Pandemic has brought people closer to social media, mainly because of lockdowns, social distancing, and quarantines. Last year Instagram emerged as the new online platform for innovators, brands, service providers, and businesses. The Instagram shop has created a convenient platform to find desired goods, enabling the user to browse through shops and editor’s picks and a lot of other attractive features. The new features of Instagram are creator-centered, which means buyers and sellers; both will dominate eCommerce trends in 2022.
The concept of voice shopping sprouted by Amazon’sAmazon’s Echo has changed the online shopping world. Voice shopping usually does not involve visuals, and customers opt for FMCG cheap gadgets or households where visualization does not matter too much. Voice search has become very popular and an effective search tool for shopping outcomes. The eCommerce sector is constant with the changes in search and keeps optimizing the platform for future sales. The eCommerce industry has optimized, and keep on, mobile voice search platform and their desktop version by gathering the inquiry data of consumers.
Businesses have started implementing AI or Artificial intelligence and ML Machine Learning to predict sales patterns, and e-Commerce is no different. These cutting-edge technological advancements uniquely customize a website for every single visitor. Nowadays, ERP and CRM software vendors have included ML for cross-selling and upselling assistance. Almost all humans have welcomed e-commerce as it saves time and effort. The only issue is sometimes what you get is not exactly what it looks like on the site. AR or Augmented Reality and VR or Virtual Reality come in to sort this issue by visualizing the actual imagery of the product to gain consumer trust.
There are three types of e-Commerce sales for channels: Single Channel Commerce, multichannel Commerce, and Omnichannel commerce. Omni-channel is a multichannel sales focus to provide an enhanced customer experience. The customer will absorb every possible way to absorb information from different sources before concluding on buying decision and deciding the buying place or platform. Omnichannel Commerce is based on a multichannel strategy. Omnichannel Commerce connects all channels for a seamless customer experience across all platforms. This is very beneficial for increasing sales and traffic, boosting Customer Loyalty, and better data collection.
That was not all, there is a lot more to talk about, but because of the time limit we have to conclude by saying that all these trends have one common element, they all focus on better and convenient customer’s shopping experience. These eCommerce trends for early 2022 aim to enhance user experience in one way or another. E-Commerce trends in 2022 will focus on creating a comfortable environment for the clients, making their expectations and demands stronger. It’s all about making the business processes automatic to control communication channels.