Transitioning the Family Business from one generation to another

Family businesses are not only “the backbone of the Indian economy,” but also tend to perform better than nonfamily companies during economic crises. But what happens when the founders decide to retire and hand over the reins to a new generation? For many family businesses, that involves one of the most complex processes and generates the most challenges. The following…

5 Brands that have taken employee engagement to the next level in 2021

Over the last few years, there has been a tectonic shift in the way HR as a department function. Cutting-edge technologies have made their way into the department to offer automated solutions, which have brought about increased efficiency in operations. At the same time, there is a growing need to address and deploy solutions for increased employee engagement. Being the…

Top 10 Challenges before Small and Medium Businesses Today

Starting a business is a great achievement for all entrepreneurs, but sustaining one is the bigger challenge. There are a number of standard challenges each business faces, regardless of their size. These comprise of things like employing the right people, developing a client base, building a brand, etc. However, there are a few which are strictly small and medium sized business…

How to Overcome the Challenge of Creating a Brand

Every brand wants to serve its customers the best way possible. Developing and handling a brand can be quite crucial, it is not easy. The brand is not just the business logo to your business’ collaterals, it is much more than this. Your brand develops and guards your reputation and it also displays your customers’ browsing experience about your company. Your brand stands for…