For an aspiring entrepreneurs, it is often common to come up with a variety of crazy ideas for new businesses without much clarity on implementation and how to convert idea into business venture. We can think of a business concept as a bridge between an idea and a business plan. Basically it focuses one’s thinking so that the entrepreneur can…
Many of the businesses require new investors for launching their start-ups or for scaling their businesses. There are many ways of approaching this fundraising. The companies that need fundraising also get the attention of those who have the capital so that they can get to another level. Every business that is in a stage of growing, no matter how successful…
In the age of digital marketing, content plays a dominant role in making or breaking your business. In a survey, it was found that content marketing generates approximately three times as many leads for your business as traditional marketing. Content marketing is also more cost effective as it costs 62% less than other types of marketing. These figures clearly establish…
Launching a startup is a substantial step and surviving in a hostile business environment is even scarier. But that doesn’t mean it eliminates the chances of survival and success. In the case of startups, due to lack of experience, a strong peer-support network comes to the rescue. A peer-support network refers to the term where people in the same situation/…
Are you a budding entrepreneur with several innovative ideas, but not sure if they would be successful? Are you brainstorming on developing a product but don’t know how to execute your ideas? Are you confused about where to begin? These are some of the most common questions that bother every entrepreneur. The process of developing a new product from concept…
It is not a piece of cake to set up a startup. It needs quite a bit of effort and resources to create a successful business idea and commence its operation. Many tasks need determination and focus to launch a certain product in the market, safe and sound. As there are several to consider before making a reliable market product,…
Is becoming an entrepreneur your dream? Are you flooded with business ideas? Are you passionate about starting your own business? Then hold on, and think once again. In this competitive world, where about 100 million start-ups launch every year, make sure your business idea fits in the market. The ultimate aim of any business is to generate revenue. The foremost…
We had a candid interview with Mr. Vivek Naidu, CEO and founder of Hotfoot. Vivek is the Founder & CEO of Hotfoot Technology Solutions Pvt. Ltd, a new-age FinTech / Credit Tech Platform that provides optimum end-to-end business solutions to Financial Institutions. He has done his Master’s in Financial Management. Being born in a business family largely laid the foundation for his…
To get the ball rolling for a startup is one thing but to survive the competition and yield success is altogether a different story. Out in the real world, there is no perfect recipe to cooking success. No matter how great your idea, service or product is; it stands a chance of utter failure or a colossal success. There are…
For Surge Impact, social entrepreneurship is a key focus and they strongly believe that it will be a catalyst for social change, and helps startups and entrepreneurs build a better nation. Excerpts from an interview with Small Enterprise India. 1. Tell us something about your business model which is quite unique due to its diverse nature. What inspired you to…