Freshworks Masterclass – A Step By Step Guide To Winning At Social Media Customer Service!
Author: Small Enterprise India
SmallEnterpriseIndia, the one-point MSME educational and reference repository, provides a platform that enhances the visibility of integral players in India’s economic growth story
6 Ways Browser Isolation can Protect Small Business against Cyber Threats
The internet has now become an inseparable part of every people and business. But every time a person (employee in general) opens any web browser, they potentially expose their organization to unknown threats and different types of malware, ranging from phishing threats to ransomware to Trojans and much more. It is, therefore, necessary for every organization to deploy a robust and stringent security system to combat such threats. This is where Browser Isolation comes into play. It plays a crucial role, as with it you can separate your web browsing…
Artistic Journey of Minkoos
A concept design solution for strategic business documents We have a candid interview with Mr. Manish Chaudhary, founder – Minkoos. A Post Graduate in operations management with 15+ years of professional experience across critical to business domains, Manish, worked closely with business promoters & C-Level executives of the leading organization from ITeS, Telecom, Pharma & Healthcare. He has learned and nurtured his business sense and excelled in his strategic thinking ability while working with leading brands like TATA, EXL, Vodafone, etc. Being a Six Sigma professional, he is keen on…
8 Ways to Keep Pace with Small Business Marketing Trends
Most of the time this turns out to be their major marketing blunder. Marketing strategies often get outdated soon. Thus, it becomes even more important for digital marketers to move alongside the changes and realize their impact on your business. Mobile technology deals with the arrival of responsive web design that has become more and more popular, and even mandatory in the digital marketing domain. The transfer towards small-screen enhancement is so far in full swing and all probabilities will continue to progress further. In this stage, both, IoT and…
Union Budget 2021 : What’s in for MSMEs
Finance Minister Nirmala Sitharaman presented the Union Budget 2021 on 1st of February. Multiple schemes for various sectors were covered in the Budget presentation including MSMEs and startups. Just like all other industries, the MSME sector has also been greatly impacted by the pandemic which eventually lead to the shutdown of various businesses and an increase in unemployment. Although this pandemic has not ended even now, small businesses are slowly rising from the ashes and that is why Budget 2021 was a crucial event for all of them. Let us…
COVID 19 – A Catalyst for the Next Wave of Innovation
The phenomenon, such as pandemics and economic recessions, change the track of businesses, economies, and on a larger scale of government’s decisions thus change the course of history. SARS Pandemic 2002-2004 similar to COVID-19 Talking about recent times, the pandemic of SARS of 2002-2004 brought about a spectacular growth of a then- not so big e-commerce company titled Ali Baba and aided in establishing it at the top of retail in Asia. This growth was made even larger by underlying eagerness around human contact and traveling, very close to the current situation…
Ten Mistakes to Avoid in Digital Transformation of Small Business
In the current scenario, every single business is on the path of becoming a technology organisation. Organizations are implanting digital technology into their central value-generation processes. It is an extremely upsetting time for all industry types and the effect of digital transformation cannot be avoided – it is just a matter of how and when. And although there is no fixed schedule for digital transformation, the fact that “digital” is currently mandatory for all types of firms looking for future success, is obvious. Also, as digital transformation programs are IT-driven, one must not consider…
5 Budget-friendly Marketing Strategy for Small Business in 2021
The year 2020 was a difficult period for small business marketing. After the unforeseen economic halt in March, many SMBs have been functioning with tightened budgets and reduced staff. SMB leaders have strived to use the limited resources in the best possible way to attract customers/clients as we all struggled to face the limitations generated by public health concerns along with the resulting financial effects. Restricted resources do not have to mean scrapping strategies — it’s all about modifying. Small businesses usually have a compact marketing budget to work along, which…
Vembu teams up with Savex to provide comprehensive data protection in India
Vembu, a prominent player in the backup and disaster recovery market has announced a new partnership with Savex Technologies, one of the largest Information and Communication Technology distributors in India. This partnership will enable Savex to distribute Vembu’s flagship product, Vembu BDR Suite, through its wide-ranging network of Value Added Resellers and Solution Providers to the small, medium and enterprise-level businesses across India. Vembu BDR Suite is a comprehensive and affordable backup and disaster recovery solution designed to protect the data across diverse IT environments that include virtual (VMware, Hyper-V),…
8 Challenges Every Entrepreneur Should Overcome
You need to be ready if you are planning to quit your regular job to start your venture because it is not a piece of cake. The challenges are many that you might come across before venturing into the less-traveled path of entrepreneurship. During your first venture, you are responsible for many things from being flexible between long working hours to devising new ideas. Although, you will be easily able to gain rewards if you know how to surmount these challenges. Below are some of those challenges that will help…