Author: Mamta Sharma

Impacts and 8 Marketing Strategies for Small Business that Suffered from Covid-19

Mamta Sharma

The World Health Organisation has stated the COVID 19 or coronavirus, a pandemic. It’s an unresolved time with several unknowns. We don’t have all the solutions, but there are some pieces of advice for small businesses that may have experienced and still experiencing shifts in their businesses. Everyone has been affected by the coronavirus pandemic, so are the small businesses which are feeling unprotected right now. We are here to guide you recognize the next best step for your business. We understand that the present situation is not in favor…

8 Influencer Marketing Tips for Small Businesses

Mamta Sharma

Most of us hold the perception that influencer marketing is something that is mainly for larger businesses. Ultimately, social media influencers who are on top such as Kim Kardashian can even charge huge amounts of money for one Instagram story. No doubt that expenditure of this type can’t be often afforded by small businesses, and at times even by medium-sized businesses. Also, social media is now occupying a sizeable division of the marketing sector, at the same time it is turning out to be increasingly effective for many business markets. That’s the reason…

5-Step Digital Maturity for Small Businesses in 2021

Mamta Sharma

There is a great deal of buzz revolving around digital maturity recently, and that is for very good reason. Digital maturity supplies organizations with planned advantages over opponents because it permits them to maintain and attract top candidates, also it permits them to be stronger and more flexible against both technical and market trend disorders. As the pressure of innovation continues to hover over industries, digital maturity calls to be the top priority for them. What Digital Maturity is? For starters, it is much more than simply using fresh technology.…

6 Step Automation Process for Small Businesses

Mamta Sharma

Automation is now a necessity for marketing and bigger business, credit goes to a new variety of full-grown technology that is available for each one to use. As of now, all sorts of brands can generate automated processes of their own to convert their businesses into a more efficient, productive, and – most importantly – profitable enterprise. Business leaders wear many hats now. From reporting to external stockholders, settling internal processes, and taking care of customer expectations, it usually feels as if there isn’t much time in a day to…

Why Millennials Switching to Entrepreneurship from Traditional Working

Mamta Sharma

Today entrepreneurship is more lucrative and challenging both. In this age of digitization where the global economy is led by entrepreneurs like Steve Jobs, Dhirubhai Ambani, Azim Premji, and more, many millennials are preparing to enter this market. More than 6 million audiences across the world are gathered in shows like Shark Tank, a multi-Emmy Award-winning entrepreneurial-themed reality show, where aspiring entrepreneurs get an opportunity to succeed. Also in 2008 financial slowdown, the conventional career routes were unpredictable. As a result, millennials consider entrepreneurship more than traditional working. Some of the primary…

The Dos and Don’ts of Cyber Security Steps to Protect Your Business

Mamta Sharma

Business safety is no more something good to have; it is a necessity. In today’s world businesses need to acquire an increased level of awareness of safety for the sake of protecting themselves from cyber-attacks. Securing your business has much to do with network security best practices, firewalls, antivirus software, and more. But frequently, keeping your business secure from cyber-attacks has a lot to do with supplying employees with information and tools that they need to aid in keeping your business shielded. Dos Here are a few Dos that you…

Why Entrepreneurship is Important Today

Mamta Sharma

The term “Entrepreneur” seems to be in all genres of industries and has vividly different backgrounds. Some work tirelessly on a product that they believe in while others build personal brands. Anyone can convert entrepreneurship into a functional business as many people refer to it as “innovation”, “passionate”, “trailblazing”, “problem-solving” and much more.  These are the traits that entrepreneurs look for. According to Harvard University, “The pursuit of opportunity beyond controlled resources” is entrepreneurship. The basic definition can be – someone who spots a need and risk financially to satisfy…

How Pandemic has Impacted Indian Women Entrepreneurs?

Mamta Sharma

Women entrepreneurs have been a major segment of the economy. Many women have established various small businesses i.e. traditional handicrafts, food, and packaging online that supported artisans in rural Karnataka. After quite some struggle, they had a decent number of orders and have been looking forward to advancing the manufacturing equipment and scale the effect of their business by offering chances to local talent. COVID-19 Impact But all of this ceased to exist in March 2020. There were severe restrictions applied on business and travel due to the pandemic and…

4 Reasons Businesses need Multi-Factor Authentication (MFA) against Data Theft

Mamta Sharma

Traditional passwords are cracked too easily nowadays. Hackers have tried a lot of different measures to steal the credentials and gain unauthorized access to private accounts by spear-phishing and pharming as well. According to Microsoft engineers in March 2020, there could have been a blockage by a multi-factor authentication solution (MFA) for 99.9% of the account compromise incidents they handle. What is Multi-factor Authentication Solution (MFA) A multi-factor authentication is a form of electronic authentication method that needs the user to offer two or more identity forms before they are allowed to…

Lessons to Learn from Failure as an Entrepreneur

Mamta Sharma

There are multiple variables in business that we need to learn to roll with punches and we find those variables double in size and frequency as entrepreneurs. Failing is inevitable in life and everyone fails at something or the other. Steve Jobs was rejected by many companies, Einstein was an awful student. Other famous personalities like Warren Buffet, Bill Gates, and even Oprah failed at something. Failure is, however, not the end of the world. The way you handle a situation determines who you are as a person and an…

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