The story of Sales and Marketing at odds with one another is familiar. Though they might use different approaches to get there, both groups have the company’s best interests at heart. In today’s cutthroat market, SMEs must combine strategy and technology to achieve long-term growth. This development revolves around revenue alignment, or the coordination of Marketing, Sales, and Customer Success efforts. This coordination serves as the catalyst for flourishing profit margins, contented clients, and increased sales. We will examine revenue alignment as it relates to small and medium-sized businesses (SMEs)…
REVENUE ALIGNMENT: How to Pull Marketing, Sales and Customer Success Together
