The story of Sales and Marketing at odds with one another is familiar. Though they might use different approaches to get there, both groups have the company’s best interests at heart. In today’s cutthroat market, SMEs must combine strategy and technology to achieve long-term growth. This development revolves around revenue alignment, or the coordination of Marketing, Sales, and Customer Success…
In today’s fast-paced digital economy, innovation is crucial to addressing the underserved working capital needs of Small and Medium-sized Businesses (SMBs). Financial automation and Embedded Finance (EmFi), the integration of financial services into non-financial platforms, have emerged as transformative solutions for extending credit products to SMBs, enabling them to effectively manage their cash flow. The Era of EmFi: A Revolution…
In today’s ever-changing business environment, winning the affection of customers is no longer a gamble; it takes meticulous planning and execution. Thanks to modern technology and the increased reliance on analytics, businesses have discovered an improved method for comprehending and intriguing their target audience. This is the dawn of the data-driven approach, in which customer-centric plans are bolstered through knowledge…