Key Trends in Digital Transformation in 2022
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Digitalization is already in high gear, and technological advances continuously develop. When times change so quickly, it’s critical to stay at the forefront of trends, so you don’t fall behind. So, in this post, we’ll look at digital adaptation, why it matters, and some of the year’s most excellent themes. Buckle up, and let’s get started! What is Digital Transformation?…

Women Entrepreneurship and their Contribution to the Economy
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Entrepreneurship, if done correctly, can be a way to an excellent economic development of a country. It’s the backbone of any country. That’s why entrepreneurs have the capability to bring transition. When it comes to entrepreneurship, how can we forget the contributions of women? This is the era of digitalization where there are revolutionary changes globally. Women entrepreneurs are blooming…

Digital Transformation – Why & How
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One solution! One plan! One investment! Digital Transformation. SMEs have a right to wonder what digital transformation implies for the future of work. How can we shift gears quickly and make them bigger? What tools and processes will impact the business world in the future? It’s about digital transformation and the measures to use technology to improve the customer experience.…

Rise of Rural Women Entrepreneurs in India
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In India, we call our country Mata (Mother), and centuries back, the world called it “Sone Ki Chidiya” (Golden Bird). The ancient Indian economy was once a major exporter of spices, cotton, iron, sugar, and pearls, almost rural regions. However, unfortunately, many industries, and notably rural enterprises were stifled during colonial administration. After independence, the economic growth was very slow…

10 Ideas to Empower Rural Women Entrepreneurs
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Over the last two decades, the term “entrepreneurship” has been widely known worldwide, from the general public to business stakeholders. An interesting and critical reality is that women entrepreneurs outnumber males worldwide. Rural women entrepreneurship is primarily described as starting a new business that supports the development of new products, services, trending calls, and the adoption of new technologies in…

Women’s Day Focus: Challenges Faced by Rural Women Entrepreneurs
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The entrepreneurial ecosystem in India has been rapidly changing, in a good way. Over the last few years, India has been brimming with startups and unicorns. The success stories of different entrepreneurs and businesses have been primarily discussed. Exploring the backstory of the success narratives, one could understand every entrepreneur’s common difficulties and obstacles. In addition, women entrepreneurs face more…

Measuring ROI On Digital Transformation
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The capacity to determine digital transformation’s return on investment (ROI) might be difficult for transformation businesses. Because client interactions cannot be quantified using traditional methods, no single statistic can be used to assess digital transformation. They must notice and consider the advances in customer service, business processes, and workflow. With an expectation of increased revenue and new value creation, it’s…

Influencer Collaboration App Launched by Zefmo
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Zefmo Media Pvt. Ltd. (Zefmo), the foremost influencer marketing platform in the industry, has launched a mobile app exclusively for influencers to collaborate with brands. Over the years, Zefmo has enabled monetization avenues for the influencer community across India and the world. In continuation of its drive towards AI-Driven technology platforms, the new app will intuitively connect with over 150,000…

Getting Started with Digital Transformation
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In the face of a pandemic and unstable economy, businesses have turned to digital transformation for rescue. From reducing operational costs to surviving the digital world, the shift gives the flexible push organizations are in dire need of. Most organizations that kick-started their digital transformation journey have indicated huge success, sometimes exceeding their expectations. This has urged other companies and…