Month: March 2022

Key Trends in Digital Transformation in 2022

Maeen Tanweer

Digitalization is already in high gear, and technological advances continuously develop. When times change so quickly, it’s critical to stay at the forefront of trends, so you don’t fall behind. So, in this post, we’ll look at digital adaptation, why it matters, and some of the year’s most excellent themes. Buckle up, and let’s get started! What is Digital Transformation? In its most basic form, digital transformation explains how a firm uses technology, people, and processes to give value to its consumers. Businesses hope to achieve this by developing company…

Women Entrepreneurship and their Contribution to the Economy

Maeen Tanweer

Entrepreneurship, if done correctly, can be a way to an excellent economic development of a country. It’s the backbone of any country. That’s why entrepreneurs have the capability to bring transition. When it comes to entrepreneurship, how can we forget the contributions of women? This is the era of digitalization where there are revolutionary changes globally. Women entrepreneurs are blooming and showing their capabilities. When it comes to women’s contribution to the economy, they can contribute as job seekers and as entrepreneurs, or we can say, job creators. Women can…

Digital Transformation – Why & How

Maeen Tanweer

One solution! One plan! One investment! Digital Transformation. SMEs have a right to wonder what digital transformation implies for the future of work. How can we shift gears quickly and make them bigger? What tools and processes will impact the business world in the future? It’s about digital transformation and the measures to use technology to improve the customer experience. The most successful businesses will have a long-term outlook and be willing to adapt to change. To that aim, industry leaders will assemble the necessary personnel and digital resources to…

Rise of Rural Women Entrepreneurs in India

Maeen Tanweer

In India, we call our country Mata (Mother), and centuries back, the world called it “Sone Ki Chidiya” (Golden Bird). The ancient Indian economy was once a major exporter of spices, cotton, iron, sugar, and pearls, almost rural regions. However, unfortunately, many industries, and notably rural enterprises were stifled during colonial administration. After independence, the economic growth was very slow for obvious reasons. However, the 21st century arrived with a bang, and the growth started to speed up. Moreover, despite all of its devastation, the pandemic brought one fortune digitalization…

10 Ideas to Empower Rural Women Entrepreneurs

Maeen Tanweer

Over the last two decades, the term “entrepreneurship” has been widely known worldwide, from the general public to business stakeholders. An interesting and critical reality is that women entrepreneurs outnumber males worldwide. Rural women entrepreneurship is primarily described as starting a new business that supports the development of new products, services, trending calls, and the adoption of new technologies in a rural setting. Nearly 575 million people work in agriculture-related services worldwide, with 52 percent of non-water land harvested versus 11 percent in the biosphere. India’s service industry is growing…

Digital Transformation Framework

Maeen Tanweer

The world is going through a continuous transition. Technology is advancing as well, and businesses are finding new ways to develop and evolve successfully. The always used processes are no longer enough to keep a business going. In the current scenario, clients are more informed and technologically savvy. They also want a company to be updated and connected to them. Digital transformation is the savior of businesses in this regard. It’s a process that helps companies incorporate digital technologies into their business, which is becoming crucial. The businesses are on…

Women’s Day Focus: Challenges Faced by Rural Women Entrepreneurs

Harshini Venkatasubramaniyan

The entrepreneurial ecosystem in India has been rapidly changing, in a good way. Over the last few years, India has been brimming with startups and unicorns. The success stories of different entrepreneurs and businesses have been primarily discussed. Exploring the backstory of the success narratives, one could understand every entrepreneur’s common difficulties and obstacles. In addition, women entrepreneurs face more challenges. Despite several measures, the most affected people are the rural women entrepreneurs. This is because they have to overcome challenges from the entrepreneurial sector and rural ecosystem and also…

Measuring ROI On Digital Transformation

Maeen Tanweer

The capacity to determine digital transformation’s return on investment (ROI) might be difficult for transformation businesses. Because client interactions cannot be quantified using traditional methods, no single statistic can be used to assess digital transformation. They must notice and consider the advances in customer service, business processes, and workflow. With an expectation of increased revenue and new value creation, it’s difficult for them to avoid confusion. Return on Investment (ROI) determines the effectiveness of a company’s investment. Companies can evaluate the return on a specific investment based on ROI compared…

Influencer Collaboration App Launched by Zefmo

Small Enterprise India

Zefmo Media Pvt. Ltd. (Zefmo), the foremost influencer marketing platform in the industry, has launched a mobile app exclusively for influencers to collaborate with brands. Over the years, Zefmo has enabled monetization avenues for the influencer community across India and the world. In continuation of its drive towards AI-Driven technology platforms, the new app will intuitively connect with over 150,000 influencers incubated within the Zefmo ecosystem. “The Zefmo influencer app opens up a brand new dimension for the influencer community to gain from brand collaborations of their choice”, said Shudeep…

Getting Started with Digital Transformation

Harshini Venkatasubramaniyan

In the face of a pandemic and unstable economy, businesses have turned to digital transformation for rescue. From reducing operational costs to surviving the digital world, the shift gives the flexible push organizations are in dire need of. Most organizations that kick-started their digital transformation journey have indicated huge success, sometimes exceeding their expectations. This has urged other companies and industries to integrate digital technologies into their businesses and re-imagine their framework. Reasons to get started with Digital Transformation Survival and Future Foundation The need for digital transformation has increased…