In the age of digital marketing, content plays a dominant role in making or breaking your business. In a survey, it was found that content marketing generates approximately three times as many leads for your business as traditional marketing. Content marketing is also more cost effective as it costs 62% less than other types of marketing. These figures clearly establish…
Launching a startup is a substantial step and surviving in a hostile business environment is even scarier. But that doesn’t mean it eliminates the chances of survival and success. In the case of startups, due to lack of experience, a strong peer-support network comes to the rescue. A peer-support network refers to the term where people in the same situation/…
Indian financial system has traditionally not been a level playing field between large enterprises versus small businesses. The MSMEs have had a raw deal on financing in India. This is because, by their very name, Micro, Small and Medium Enterprises (MSMEs) are generally small. So will the big firms keep getting bigger, to the point of “too big to fail”? Is…